Using Twitch to Differentiate Your Game with Streamers - TwitchCon Developer Day 2017
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Every successful streamer is an entrepreneur looking for the best content to build their business on. Learn how to leverage Twitch to add your game to their library. Stephen Wang, Director of Game Solutions, Twitch
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Using Twitch to Differentiate Your Game with Streamers - TwitchCon Developer Day 2017
- 1. How to use the Twitch Platform to differentiate your game for streamers
- 2. Introductions Stephen Wang Director of Game Developer Solutions Twitch: the_singleton Twitter: @Stephen__Wang
- 3. #TwitchDevDay How to get Broadcasters to stream your game 24/7
- 4. #TwitchDevDay Welcome To the New Twitch Developer Platform Extensions https://dev.twitch.tv/extensions New 3rd Party API https://dev.twitch.tv/docs/api Drops https://dev.twitch.tv/drops New Developer Site https://dev.twitch.tv
- 5. I’m a game developer too…
- 6. Tribal Knowledge “No feature at Twitch will succeed without leveraging the Broadcaster. And even if it does, without the broadcaster you are leaving money on the table” - Warren Colbert, Director of Product, Community Success at Twitch
- 7. #TwitchDevDay Why would a broadcaster stream my game? How big is your game community? How active is your game community? What is the average conversion rate of viewers to followers for your game? What is the average rate of viewers to subscribers for your game?
- 8. #TwitchDevDay The Twitch/Game Developer Flywheel Account Linking & Data Sharing Games on Twitch Analytics Twitch in Games
- 9. #TwitchDevDay Games on Twitch Drops Drops are in-game rewards actions taken on Twitch like watching X hours of your game Outcome: Creates incentives for your gamers of to watch a participating stream Personalization Personalization features are Twitch features that are personalized around user/game data. E.g. Rank badges for your game on Twitch! Outcome: Data from your game creates more relevancy between Broadcasters and gamers Extensions Interactive experiences between your gamers and streamers through your game Account Linking & Data Sharing Games on Twitch Analytics Twitch in Games
- 10. #TwitchDevDay Twitch In Games API and SDKs The Twitch 3rd Party API will allow you to tailor game experiences around relationships and activities on Twitch Outcome: Twitch Mode Twitch Mode is a concept that we developed with broadcasters around making a game “broadcaster friendly”. This includes Twitch powered features for when they that allow them to run their business more effectively. Examples include: Allowing private game servers with matchmaking that supports a broadcaster’s Twitch social network Respecting Twitch channel rules during in-game sessions (E.g. Bans on Twitch prevent continued grief in game) Twitch Chat available in-game Support UGC/mods to allow Broadcaster to for community created content Account Linking & Data Sharing Games on Twitch Analytics Twitch in Games
- 11. #TwitchDevDay Why should they play your game? Account Linked and shared data with Twitch Setup personalization so my gamers show their rank when they are in social channels, create drops campaigns to drive more engagement, and create extensions to fuel interactivity when streaming my game. Leverage Twitch Analytics to make decisions about how to integrate more on Twitch and in-game. Use Helix and SDKs to create more broad reaching social features and make the in-game experience more broadcaster friendly. Account Linking & Data Sharing Games on Twitch Analytics Twitch in Games