See how analytics from Twitch Insights can help answer questions like: Who’s streaming my game? Who’s watching your streamers? How are your new features impacting your community? ....and more.

1. Improving Game Performance and Streaming
with Twitch Insights
Kristin Chen & Caroline Ratajski

2. Amazon GDC
kristinmchen
kristin
Kristin Chen
Senior Product Manager,
Insights

3. Amazon GDCAmazon GDC

4. Amazon GDC
Our goal is to provide
self-serve data
analytics
and insights
to developers on dev.twitch.tv
Twitch Insights

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Mission, Vision, Strategy,
& Customers
Twitch Insights
3 key pillars to help
developers grow:
Transparency
Learning
Partnership

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Have you ever wondered…?
Who’s streaming your game?
Who’s watching your streamers?
How are your new features
impacting your community?

7. "Twitch Insights provides an extremely
comprehensive view of our Twitch ecosystem. By
having such an amazing tool, Tencent can best
serve our community as the developer."
- Zhelin Dong, Brand Manager

8. Amazon GDC
How many people streamed your game on Twitch?
0
2,000
4,000
6,000
8,000
10,000
12/17/17 12/20/17 12/23/17 12/26/17 12/29/17 1/1/18 1/4/18 1/7/18 1/10/18 1/13/18 1/16/18 1/19/18 1/22/18 1/25/18 1/28/18 1/31/18 2/3/18 2/6/18 2/9/18 2/12/18
Daily Broadcaster Analytics
Hours Broadcast
Unique Broadcasters

9. “At CD PROJEKT RED we use data to power our
online strategy and are very excited about official
analytics from Twitch. We’re looking forward to
more robust insights about our Twitch community
so we can understand our broadcasters, viewers,
and competitive events.”
- Michal Janczewski, Online Strategy Manager

10. Amazon GDC
0
225,000
450,000
675,000
900,000
1,125,000
12/17/17 12/20/17 12/23/17 12/26/17 12/29/17 1/1/18 1/4/18 1/7/18 1/10/18 1/13/18 1/16/18 1/19/18 1/22/18 1/25/18 1/28/18 1/31/18 2/3/18 2/6/18 2/9/18 2/12/18
Daily Viewer Analytics
Live Views
Live Unique Viewers
How many people watched your game on Twitch?

11. “Twitch’s game analytics is a great way to help us
better understand our presence within the
platform and how to better connect with our
gaming community.”
- Toni Griswold, Digital Research Analyst

12. Amazon GDC
0
10,000
20,000
30,000
40,000
50,000
60,000
12/17/17 12/20/17 12/23/17 12/26/17 12/29/17 1/1/18 1/4/18 1/7/18 1/10/18 1/13/18 1/16/18 1/19/18 1/22/18 1/25/18 1/28/18 1/31/18 2/3/18 2/6/18 2/9/18 2/12/18
Daily Hours Watched: Live vs. Not-Live Live Not-Live
How much was your game seen on Twitch?

13. Amazon GDC
What data exists today for Game developers?
1 row of data per day, for the past 60 days
Views, unique viewers, hours watched
Data on unique broadcasters and hours broadcast
Be sure to read the technical documentation for more
details

14. How do I get started? Sign up for an account on dev.twitch.tv

15. How do I get started? Navigate to dev.twitch.tv and click dashboard

16. How do I get started? Click on “View Games”

17. How do I get started? Click on the export CSV data button below each of
your games to download your game on Twitch

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What’s the difference between Live vs. Not-Live?
Live = Live Broadcast or Premiere
Not-Live = Rerun or Video-on-Demand (VOD)

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What’s in the report?
Detailed Breakdown:
• Live Views
• Not-Live Views
• Live Unique Viewers
• Not-Live Unique Viewers
• Live Hours Watched
• Not-Live Hours Watched
• Unique Broadcasters
• Hours Broadcast

20. Amazon GDC
Analytics
in the
Twitch API

21. Amazon GDC
geardrops
geardrops
Caroline Ratajski
Lead Developer,
Twitch API

22. Amazon GDC
Twitch API Overview
API is designed specifically for third-party developers
Consistent data models
Highly available
Webhooks for tracking changes in data

23. Amazon GDC
Programmatically retrieve analytics updates
Analytics API
Documentation is currently live at dev.twitch.tv

24. Analytics API Example
curl "https://api.twitch.tv/helix/analytics/games?game_id=12345"
-H "Authorization: Bearer abcdefghijklmnopqrstuvwxyz1234567890"
{
"data": [
{
"URL" : "http://url.to.your/file.csv"
}
]
}
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25. Analytics Webhook!
Automatically update your data
anytime a new report is generated
Coming Soon™

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What else
can you
do with
Twitch?

27. Amazon GDC
The Future
of
Twitch Insights

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1 Richer analytics and KPIs for your how
your game is is performing on Twitch
Expanded Game Developer Insights
The Future of Twitch Insights

29. Amazon GDC
1 Richer analytics and KPIs for your how
your game is is performing on Twitch
Expanded Game Developer Insights
2 Deeper understanding of the creators
and viewers that make up your Twitch
Community
Audience Insights
The Future of Twitch Insights

30. Amazon GDC
1 Richer analytics and KPIs for your how
your game is is performing on Twitch
Expanded Game Developer Insights
2 Deeper understanding of the creators
and viewers that make up your Twitch
Community
Audience Insights
The Future of Twitch Insights
3 Understand how your game is
performing vs. other games on Twitch
Competitive Benchmarking

31. Amazon GDC
1 Richer analytics and KPIs for your how
your game is is performing on Twitch
Expanded Game Developer Insights
2 Deeper understanding of the creators
and viewers that make up your Twitch
Community
Audience Insights
The Future of Twitch Insights
4 Insights for Developers that create Extensions,
interactive overlays and panels on Twitch
Extension Developer Insights
3 Understand how your game is
performing vs. other games on Twitch
Competitive Benchmarking

32. Amazon GDC
1 Richer analytics and KPIs for your how
your game is is performing on Twitch
Expanded Game Developer Insights
2 Deeper understanding of the creators
and viewers that make up your Twitch
Community
Audience Insights
The Future of Twitch Insights
4 Insights for Developers that create Extensions,
interactive overlays and panels on Twitch
Extension Developer Insights
5 Insights for Developers leveraging Drops
- reward players for watching your games
on Twitch
Drops Insights
3 Understand how your game is
performing vs. other games on Twitch
Competitive Benchmarking

33. Amazon GDC
1 Richer analytics and KPIs for your how
your game is is performing on Twitch
Expanded Game Developer Insights
2 Deeper understanding of the creators
and viewers that make up your Twitch
Community
Audience Insights
The Future of Twitch Insights
4 Insights for Developers that create Extensions,
interactive overlays and panels on Twitch
Extension Developer Insights
5 Insights for Developers leveraging Drops
- reward players for watching your games
on Twitch
Drops Insights
3 Understand how your game is
performing vs. other games on Twitch
Competitive Benchmarking
6 Data, Analytics, and Insights on
CurseForge for Mod Authors
Mods Insights

34. Amazon GDC
How to get started…
Join the Twitch developer ecosystem
For developers, register at dev.twitch.tv
Make sure to visit dev.twitch.tv as we build out new features and updates
Please ask us any questions, share ideas and provide constructive feedback in the
insights forum at discuss.dev.twitch.tv

35. Thank you!