How Streaming is Changing the Way We Play
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Today’s consumers are cord cutters who enjoy watching what they play and playing what they watch. The days of passive consumption are over. Gaming, since its early days, has always encompassed that behavior, and Twitch has proven that it has been and always will be a community-driven activity, returning games to its original form as live, collaborative experiences. And now broadening the reach of games into culture register beyond the game. This makes social, live video like Twitch a necessary component of the game development process. And it’s easy to get in!
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How Streaming is Changing the Way We Play
- 1. How streaming is changing the way we play
- 2. Ethan Evans EVP Twitch Commerce and Developer Experience
- 4. How streaming is changing the way we play
- 6. How streaming is changing the way we play Tapping into a cultural register Photo: Shaun Kent Nishimura / Los Angeles Times
- 7. Role of the Influencer and Audience
- 8. How streaming is changing the way we play The cord is cut: Individuals reach their audience directly How streaming is changing the way we play
- 9. How streaming is changing the way we play
- 10. How streaming is changing the way we play Reaching outside of Twitch and gaming Photo: Shaun Botterill, Getty Images
- 11. The magic ingredient: Let the audience feel they are part of the experience How streaming is changing the way we play
- 12. Make your game a canvas
- 13. Make. Your. Game. Streamable. How streaming is changing the way we play
- 14. Creative expression How streaming is changing the way we play
- 15. How streaming is changing the way we play Competitive
- 16. How streaming is changing the way we play Aspiration
- 17. How streaming is changing the way we play Dead Cells Streaming Mode
- 18. How streaming is changing the way we play
- 19. Engagement doesn’t have to be hard: Extensions
- 20. How streaming is changing the way we play Extend Acquisition: PUBG PGI invitational extension Extend Acquisition: PUBG PGI invitational extension How streaming is changing the way we play
- 21. Extend Engagement: FIFA eWorld Cup How streaming is changing the way we play
- 22. How streaming is changing how we play Extend Monetization: Sound Alerts
- 23. How streaming is changing how we play
- 24. How streaming is changing the way we play Extensions are your canvas
- 26. How streaming is changing the way we playHow streaming is changing the way we play
- 27. Engagement Investment How streaming is changing the way we play
- 28. Turn engagement into value: Prime changes interest in your game into euros in your pocket How streaming is changing the way we play
- 29. How streaming is changing the way we play
- 30. More spending from non-spenders 41% of those claiming loot were non-spenders 18% of these non-spenders then spent $8 ARPPU Reactivation of lapsed users 50% of claimers had not played in > 60 days More spend after Twitch Prime content 52% more for active players 246% more for players idle > 7 days How streaming is changing the way we play
- 31. How streaming is changing the way we play Individuals are the channels How streaming is changing the way we play
- 32. Individuals reach their audience directly How streaming is changing the way we play
- 33. Audience is part of the action How streaming is changing the way we play
- 34. Gaming as a community- driven activity How streaming is changing the way we play
- 35. How streaming is changing the way we playHow streaming is changing the way we play Imagine your game here
- 36. Find us in the exhibition hall Booth #9