Create a corporate identity design including a business logo and stationery for Gail Penney's company penneylaneonline. The audience values intelligent discussion on community, self-help, and inspiration. The design should reflect the online nature of the business and community/environmental values, featuring the letters P, L, and O. Color schemes and fonts were provided to match the existing website. Deliverables include a business logo, letterhead, note card, envelope, business card, and one other item.

1. Corporate ID Design Brief penneylaneonline

2. The Brief Client: Gail Penney (penneylaneonline) Objectives: Create a corporate dress, including business logo and office stationery to match the colour and theme of existing website. Audience: Solid, active community of readers who regularly participate in intelligent conversation, ranging from community, self help to worldly and inspirational ideas. Perception: Class and elegance Deliverables: Business logo, letterhead, ‘with compliments’ slip, envelope, business card and one other item. Mandatories: ‘ P, L, O’ letters Creative Guidelines: Something that reflects the online nature of the business. Reflects community and environmental awareness values.

3. The website

4. Initial concept sketches

5. First / Second Draft sketches

6. Final Logo Font (large) colour Velocity (dafont.com) 73 54 28 6 (HEX# 556D8D) Font (small) colour Myriad Pro 88 75 58 71 (HEX# 101927)

7. Stationary

8. Stationary