NTT DATA runs a global open innovation contest annually as part of programmes to identify partners to develop new value adding services with and to scale services and go-to-market more rapidly. This 10.0 edition of the event is taking place in 16 cities globally, including in London and Edinburgh in December 2019. Find out more at http://uk.nttdata.com/openinnovationcontest

1. Information Type :
Company Name :
Information Owner :
Open Innovation Contest 10.0
Introduction for potential participants
Version 1.0
Confidential
NTT DATA

2. Contents
1. The Goal – “The Triple Win”
About NTT DATA’s Open Innovation Contest
1. Open Innovation Contest 10
2. The Process
3. The Challenges
4. Evaluation Criteria
5. The Benefits
OIC Success Stories
About NTT DATA
1. NTT Group Facts and figures
2. NTT DATA Global coverage
For more information and to apply
please refer to:
https://uk.nttdata.com/openinnovation
contest/

3. The Goal – “The Triple Win”
At NTT DATA we enjoy discovering unique start-ups to partner with us to transform the industries we support globally, from
telecommunications to healthcare, from automotive to financial services, from media to public services
Generate new business opportunities
Reduce cost through cutting edge
solutions
Improve customer experience for
their customersCo-create new business
opportunities
Leverage our wide range of
IP and assets to benefit
clients and partners
Expand our business in new
areas
Gain access to new
clients / prospects
Improved solution with
NTT DATA assets/services
Scaling support
Start-ups
NTT DATA
Clients
We are seeking partners to collaborate with to create this “Win-Win-Win” scenario

4. About NTT DATA’s
Open Innovation Contest

5. Open Innovation Contest 10
The Open Innovation Contest (OIC) is a global program held in 16 cities across 14 countries.
The contest allows us to identify innovators around the globe, whose unique ideas combined with our guidance and our client’s business drivers,
can make a positive impact on society.
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“Technology and those who create it have a responsibility to
improve communities”

6. Open Innovation Contest 10
For the first time, we will be holding our Regional Pitch Day in two UK locations this December, giving us the
opportunity to expand our reach. The winners of the Regional Pitch Day will then have the opportunity to present their
start-up at the grand finale held in Tokyo, Japan.
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London, UK Edinburgh, UK Tokyo, Japan
OIC Partners

7. The Process
7
Applications should be made
through the website
http://uk.nttdata.com/openinnov
ationcontest
Closing Date: 31ST Oct 2019
Apply
We will have an initial chat with
you in order to know more
about your start-up and assess
suitability. NTT DATA will then
support shortlisted applicants
with the pitch day preparation
November
Mentorship
Shortlisted applicants will give a
7 minute presentation about
their start-up. The winner will be
announced on the same day
and will attend the finals in
January held in Tokyo
December
Pitch Day

8. The Challenges (1/2)
Based on existing business needs in various markets, we are interested in solutions for these innovation challenges.
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Healthcare & Life Sciences
We are searching for new and unique ways in which technologies such as artificial intelligence, machine learning, computer
vision/image analytics, data analytics and digital mobility could be used by caregivers and clinicians to improve patient
outcomes and or post-diagnosis. We are particularly interested in products and services improving outcomes for women and
people of colour.
We are also seeking new innovations that will aid the health care coordination and delivery, whilst reducing or eliminating the
need for in-patient or institutional care. Preference will be given to those products and services which reduce costs and
improve patient outcomes.
Finance, Insurance & Payments
We’re particularly after solutions from the Insurtech space serving either the speciality markets or general insurance with
focus on applications of AI, IoT and intelligent automation to support the development of innovative new products or to
radically impact the service costs in the insurer.
Automotive & MaaS
We are after ventures that have the technological skills for service platforms applicable to new mobility utilization and the
technological skills to support the service platforms from some aspects of social infrastructure.
Telecom & IoT
We are seeking solutions that utilise the full opportunity of the 5G low latency high bandwidth technology. We are especially
interested to hear from start-ups with solutions relating to financial services, healthcare and automotive covering both B2C
and B2B segments

9. The Challenges (2/2)
Based on existing business needs in various markets, we are interested in solutions for these innovation challenges.
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Physical Stores & Marketing
We are after solutions where the “customer is at the centre“ receiving specifically tailored promotions and sales through
intelligent virtual assistants learning from purchase habits and suggesting products and service.
Smart Automation
We are interested in identifying ways to shorten the time documented processes are evaluated and the identification of where
potential efficiencies and savings may be realized. Effectively, we are seeking automation leveraging automation.
We are also in search for products or services which provide quantifiable explanations to the recommendations or
determinations made by an AI algorithm or products or services which identify the potential for bias in a data set which an
algorithm is to be trained on.
Disruptive Social Innovation
We would like to call for disruptive innovations based on advanced technologies that may progress in the medium term and
long term and totally new open innovations for business models.

10. Evaluation Criteria
We are looking for partners with whom we can create the “win-win-win” scenario outlined earlier. Each pitch will be evaluated on the
following areas:
10 1
Business Plan Synergy Business Size Passion
Sustainable
Development Goals
Enterprise B2B Start-ups Product market fit Business Scalability The Delivery Addressing the UN
stainability goals

11. Evaluation Criteria
As an organization with a social mission to support the development of a more harmonious and affluent society through
the use of technology, we are interested in particular in solutions that address the UN sustainability goals
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Source: http://www.undp.org/content/undp/en/home/sustainable-development-goals.html

12. The Benefits
12
We will help you launch your product or
service to the market more rapidly by
combining our IP and services
Business
Development
We will help you develop through
joint proposition creation and up to
$100,000 investment
NTT DATA Assets
We will give you access to a global
customer base
Client Network
As we enjoy developing technologies that drive value and advance leading-edge research with a focus to the future, we see this opportunity
as a win-win-win collaboration with ourselves, stand out start-ups and our clients, therefore our OIC focus is to create long lasting
partnerships. This is why we do not limit our reward to one winner. We will happily join forces with relevant start-ups who are market shakers
.

13. Success Stories

14. OIC Success Stories
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We continue to work with many of the startups that have come through the competition: this is something we are proud of!

15. OIC Success Stories
2019 UK Winners
GeoSpock is the leader in databases for handling extreme-scale data in real-time. It is based on research on
custom-supercomputers for carrying out real-time simulation of the human brain. With GeoSpock technology,
businesses can process extremely granular customer movement data - allowing brick and mortar stores to
compete with online leaders
2018 Italian Winners
GiPStech developed a set of proprietary technologies that together, build the most advanced indoor localization
and navigation technology platform in the world. GiPStech enables users to locate people and objects inside any
building – where GPS is of no help – in any environment and for any value-added usage. Through our
partnership with GiPStech, we were able to connect them with major clients who run arenas and airports.
2019 Global Winners
FlytBase provides drone agnostic software solutions to automate and scale drone operations. It is the world’s
first Internet of Drones Platform (IoD), that allows easy deployment of intelligent drone fleets, connected with
cloud-based business applications..

16. About NTT DATA

17. • Top 100 global innovator
• #1 data center operator3
• 6,000 mobility, security & cloud researchers
• Top 5 IT services providers
• Top 5 global IP backbone
• 70m mobile phone customers worldwide
• $38B annual mobile network revenue
| Facts and figures
17
1 1 USD = 110.82 JPY
2 Brand Finance Global 500 (2017)
3 TeleGeography Colocation Database, October 2017
Fortune Global 500 ranking
Of Fortune Global 500 served
Professionals
Countries and regions
Annual revenue1
World’s Most Valuable Brands2
Annual R&D investment
#50
85%
300k
90
$110bn
#28
$3.6bn
We, NTT Data, are a major arm of NTT Group

18. | Global coverage
Data as of June 30, 2018
Americas
26,000
EMEA
26,500
18
50+119,50 countries & regionsprofessionals
APAC
29,000
Japan
38,000
We are a world-class, global IT services provider that aims to create new social infrastructure and solutions that will make the world more
sustainable by combining ICT social infrastructure developed by NTT DATA, innovative technologies and business models of startups and
social infrastructure services of our clients.

19. * By market share worldwide (Gartner)
19
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NTT DATA is aiming to be a Trusted Global Innovator, and long-term relationships are key
Countries
53$19B
Annual
revenue
#3
Global IT
implementation
provider*
Founded as
IT arm of NTT
1967 123,00+
Employees
| Top ten global services provider

20. Key market verticals in the UK
20
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Telco/Media Insurance Public Services Manufacturing,
Automotive
& Services

21. We work across the entire business landscape
Strategy
Customer
Experience Build & Run
Organisation
Design
E2E Managed
ServiceOptimisation