Part 1 of our 3 part buzzOn Youth Study.

1. +
What’s Hot With Teens
By: Tina Wells

2. Overview
Research took place during March 2010
Teens between 13-19
Boys and Girls
961 respondents
2,100 attempts
45%

3. +
The majority of respondents who
participated in this survey were from
one of the following states:
Illinois (19%)
California (17%)
New York (14%)
New Jersey (4%)
Ohio (4%)
Georgia (3%)
Florida (3%)
Pennsylvania 3%)
Demographics: Location
Location, Location, Location

4. Demographics: Age
Our survey was given to teenagers between the ages of 13 and 19
years-old.
46%

5. Demographics: Ethnicity

6. Demographics: Gender & Education
Gender Education Level
29%
71%
=42% =71%
=58% =29%

7. +
Hot Music Artists

8. Top 10 Music Artists
1. Lil Wayne
2. Lady Gaga
3. Drake
4. Black Eyed Peas
5. Eminem
6. Taylor Swift
7. Jay-Z
8. Beyonce
9. Kings of Leon
10. Paramore

9. Music Genres
Since 2008, Hip Hop & R&B has declined (10%)
in popularity while Rock has increased (10%)

10. How do you normally hear about new music?
Radio is where 13 year-
olds hear new music
FIRST!
3%
19%
48%
48%
30%
30% 19%
3%

11. “When a new song comes out I….”
34%
9%
13%
23%
34%
21% 21%
23%
13%
9%
*Respondents were able to choose more than one answer.

12. Illegal downloading
Do you still download illegally? Of those who download illegally:
26%
59%
74% 41%
=26% = 41%
= 59%
=74%

13. Which do you prefer: albums or singles?
55%
=55%
=45%

14. Concerts Live music is still
very popular!
Have you ever been to a concert? If yes, when was the last time?

15. Recession Causalities
85% of teens said that the
Responses! economy has affected
1. Clothing! their spending habits;
however, music ranks 6th
2. Dining Out! on the list of items
3. Shoes! respondents gave up
since the recession.
4. Electronics!
5. Movies! 33% 67%
6. Music!
7. Car!
8. Vacations!
9.Make-up/Beauty Supplies !
10. Coffee Shops !

16. +
Teen Pop Quiz

17. What’s Hotter:
33% 67%

18. Top Most Visited Websites
Ranked #1- #6
Responses! Percentages!
1. Facebook! 41%!
2. Google! 25%!
3. Youtube! 31%!
4. Myspace! 21%!
5. Twitter! 25%! 33% 67%
6. Flickr! 34%!

19. Would you buy an iPad?
62%
38%

20. What’s Hotter:
!!The results are in: 83% of teens
prefer Facebook over Myspace (17%)
!!This is a 26% increase from 2008.
33% 67%

21. What’s Hotter:
Magazines or Blogs ??! Blog popularity has
increased by 25% since
54% of teens prefer blogs. 3% 2008
67%
54%
46% Boys prefer blogs (63%)
Girl prefer magazines (55%)
63%
55%

22. +
The Blue Room

23. What is the Blue Room?
Research & marketing service
Dedicated panel of youth
Monthly trend reports
Dedicated back-end access

24. Service Standard Silver Gold Platinum
•!Small •!Small •!Brands •!Ad agencies
businesses agencies •!Mid-size •!Corporations
•!Indie labels •!Media agencies •!Multi-
•!Community companies segmented
organizations businesses
buzzSpotter® 20 members 50 members 100 members 250 +
Panel size members
bFocus/month 2 4 8 16
Global ! !
Polls/month 1 2 3 5
(500
responses)
buzzReport ! ! ! !

25. Service Standard Silver Gold Platinum
•!Small •!Small •!Brands •!Ad agencies
businesses agencies •!Mid-size •!Corporations
•!Indie labels •!Media agencies •!Multi-
•!Community companies segmented
organizations businesses
Surveys/ 2 4 6 10
quarter
(500-1000
responses)
buzzStorms/ 1 2 3 5
quarter
Consulting 2 4 6 10
hours/month
buzzImmersio 1 2 3 5
ns/month
Access to the " " " "
Buzz Youth
Institute (bYI)

26. Service Descriptions
buzzSpotter® Panel: Buzz Marketing Group has a world-wide network of 9,000 youth. These
youth are utilized for research and promotions.
bFocus: We offer many different types of focus groups, from online to offline, to new product
testing and simulations.
Blue Pulse™: Our polling service allows us to “get the pulse” of the youth market instantly
for major media happenings or industry events (e.g., “healthcare bill passage, earthquake in
Haiti). A standard pulse includes five questions. Results are delivered within 72 hours.
Surveys: Our research reporting service allows us to delve deeper into issues concerning
youth. Typical surveys are 30 questions in length.
buzzStorming™: Brainstorming sessions take place with key decision-makers. Session
topics range from new product ideas to ways to handle current challenges.
bConsulting: Clients have access to Tina Wells and her team of industry experts.
buzzImmersions: Immersion experiences are a great way to live the life of a youth for a day.
Want to know how they shop? Spend an afternoon at the mall. Want to study their beverage
consumption patterns? Spend half a day with them.
bYI: Our Buzz Youth Institute is our network of youth intelligence. Our network of consultants
include everyone from makeup artists to psychologists. It extends our ability to meet your
business needs.

27. Contact Us
Tina Wells, CEO
856.346.3456
tina@buzzmg.com
Buzz Marketing Group
1018 Laurel Oak Rd.
Suite 1
Voorhees, NJ 08043
www.buzzmg.com