The NINTH WAVE of Buzz Marketing Group's year-long profile of today's mom. This month, we focused on Moms and the 2012 Presidential Election.

1. The
Buzz on Moms
Report
Presidential Election
9.0
Our annual report reveals the truth about Moms: they are connected,
inspiring, innovative, and philanthropic.

2. Who was
Involved?
7000
12
h ed 09.24.
Launc These panelists .
532 members from our
buzzSpotter® network 978 a ttempts
participated in this survey
about Moms to learn how F ie lded o n
line Panelists
they re raising the
Millennial Generation. Closed 09.28.12
100%
female
532 Par tic ipa n ts
buzzmg.com

3. location NY
15%
IL
Rest
of
USA
9%
35%
The majority of
participants are CA
11%
from these states.
FL
6%
MA
OH
TX
4%
7%
MI
5%
STATS BY STATE AND PERCENTAGE >>> PA
4%
4%
buzzmg.com

4. AGE 21-­‐28
9%
29-­‐36
29%
The respondents 37-­‐42
27%
ranged in age from
21 – 55 years old. 43-­‐48
19%
49-­‐55
16%
buzzmg.com

5. Hispanic
American
Indian
Asian
American
7%
1%
ethnicity 2%
Black
18%
White
72%
buzzmg.com

6. Relationship
status
Divorced
Single
8%
16%
DaQng
2%
In
a
relaQonship
12%
Married
62%
buzzmg.com

7. Education
Masters
Degree
12%
High
school
diploma
24%
Bachelors
Associates
Degree
Degree
44%
20%
buzzmg.com

8. ll-
re wo r king fu
employment 5 1% o f our Mo
ms a
18% are wo r ki
ng
th e r
time and ano
par t-time .
Homemaker
Unemployed
A
student
8%
12%
3%
Self-­‐employed
8%
Working
part-­‐
Qme
18%
Working
full-­‐
Qme
51%
buzzmg.com

9. Household
stude n ts fall
be twee n income
45% o f our h o ld
th e na tio nal ave rage h ouse
33,000 and $
82,000
in c o me o f $
45%
35%
3%
12%
5%
0%
0%
Less
than
$8,000
-­‐
$33,000-­‐
$82,000
-­‐
$170,000
-­‐
More
than
I
don't
want
$8,000
$33,000
$82,000
$170,000
$370,000
$370,000
to
specify
buzzmg.com

10. Party
Affiliation
Independent
Republican
24%
24%
Democrat
52%
buzzmg.com

11. Political
Very
views
Very
liberal
conservaQve
9%
4%
ConservaQve
Liberal
19%
24%
Moderate
44%
buzzmg.com

12. Are you
currently active
in a political
group?
Yes
22%
No
78%
buzzmg.com

13. If so, how
often?
4-­‐5
days
Everyday
2-­‐3
days
3%
2%
9%
1
day
5%
A
few
hours
14%
Only
when
I
have
Qme
67%
buzzmg.com

14. Will you vote in
the 2012
presidential
election?
No
5%
Yes
95%
buzzmg.com

15. If not, why?
The
process
is
very
confusing
3%
The
lines
are
too
long
0%
I
will
be
out
of
town
28%
I
don't
like
the
candidates
43%
I
am
not
legally
authorized
to
vote
1%
I
can't
physically
get
to
the
polls
to
vote
0%
I
am
not
interested
in
voQng
or
poliQcs
9%
I
am
too
busy
with
work
or
school
0%
I
don't
feel
that
my
vote
will
count
16%
buzzmg.com

16. Do you think obama
is in favor of
entrepreneurship
in the u.s.?
No
34%
Yes
66%
buzzmg.com

17. Do you think
programs like social
security and
medicare will be
available when you
retire?
Not
Sure
9%
Yes
31%
No
60%
buzzmg.com

18. Presidential Presidential
Report card Report card
April 2012 September 2012
How would you rate How would you rate
Report Card PRESIDENT OBAMA’S
Report Card PRESIDENT OBAMA’S
performance? performance?
11% 9%
A A
B 37% B 34%
C 28% C 29%
D 14% D 14%
F 10% F 13%
buzzmg.com

19. What is the most
important
problem facing
our country?
Social
Programs
(I.e.
Social
Security,
Medicare)
4%
Marijuna
LegalizaQon
0%
Foreign
Policy
2%
Budget
Deficit
5%
Energy
0%
EducaQon
3%
Illegal
ImmigraQon
2%
Health
Care
10%
74%
Economy
buzzmg.com

20. Where have you
been getting most
of your news
about the
election?
Television newspapers Friends & family
55% 5% 2%
internet radio
35% 3%
buzzmg.com

21. Which of the
following
influences your
vote the most?
Television newspapers Friends & family
44% 7% 21%
internet radio
25% 3%
buzzmg.com

22. Do you feel
comfortable
discussing your
political beliefs?
No,
its
private
4%
Yes
96%
buzzmg.com

23. How many of your
friends share things
about politics on
social networking
sites?

Friends & family internet
None
of
them
All
of
them
4%
8%
Some
of
them
29%
Most
of
them
35%
Half
of
them
24%
buzzmg.com

24. Did you watch Did you watch
the democratic the republican
national national
convention? convention?
Television
No
17%
No
Yes
Yes
22%
33%
45%
Some
of
it
Some
of
it
38%
45%
buzzmg.com

25. Who is better at
communicating
their messages?
Romney
27%
Obama
73%
buzzmg.com

26. How does paul ryan
affect romney’s
chance of becoming
president?
Helps
Doesn't
have
an
28%
affect
36%
Hurts
36%
buzzmg.com

27. Whose
responsibility is it
to resolve the
problems in the
middle east?
United
NaQons
The
countries
38%
involved
in
the
conflict
51%
European
Union
United
States
1%
Arab
League
6%
4%
buzzmg.com

28. Who do you think Who do you think
SHOULD win the WILL win the
2012 presidential 2012 presidential
election? election?
Romney
Romney
21%
36%
Obama
Obama
79%
64%
buzzmg.com

29. Co n tac t Us!
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com