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Employment & Finance Report 2013
09.20.13	

What Millennials Really Think About Employment & Finance
Who was Involved?
Buzz Marketing Group’s Shopping Report
2013 is based on qualitative and
quantitative research conducted with 500
buzzSpotters® throughout the United
States during the month of March, 2013.
This report is available for download at
www.buzzmg.com/reports.	

Composed based on data
from 3.8.2013 – 3.22.2013	

500 Participants	

9,000 Panelists	

53% Female	

47% Male	

Survey fielded online	

Ages 18-34	

18-22 	

 	

 	

 	

17%	

23-26 	

 	

 	

 	

25%	

27-30 	

 	

 	

 	

31%	

31-34 	

 	

 	

 	

27%	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013
Location
NY	
  
14%	
  
CA	
  
11%	
  
IL	
  
12%	
  
TX	
  
8%	
  PA	
  
7%	
  
DC	
  
6%	
  
FL	
  
7%	
  
GA	
  
6%	
  
MA	
  
7%	
  
MI	
  
5%	
  
Rest	
  of	
  
USA	
  
17%	
  
What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013
Ethnicity
White	
  
25%	
  
Black	
  
25%	
  
Asian	
  
American	
  
15%	
  
Hispanic	
  
25%	
  
American	
  
Indian	
  
3%	
  
Mixed	
  
7%	
  
What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013
Marital Status
Single	
  
36%	
  
DaPng	
  
6%	
  
In	
  a	
  
relaPonship	
  
26%	
  
Married	
  
30%	
  
Divorced	
  
2%	
  
What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013
Education
High	
  
school	
  
diploma	
  
27%	
  
Associates	
  
Degree	
  
14%	
  
Bachelors	
  
Degree	
  
46%	
  
Masters	
  
Degree	
  
11%	
  
Doctorate	
  
2%	
  
What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013
Employment
Unemployed	
  
5%	
  
Working	
  
part-­‐Pme	
  
15%	
  
Working	
  full-­‐
Pme	
  
52%	
  
Self-­‐
employed	
  
6%	
  
A	
  
student	
  
12%	
  
A	
  full-­‐Pme	
  
home	
  maker	
  
11%	
  
What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013
Household Income
Less	
  than	
  
$8,000	
  
$8,000	
  -­‐	
  
$33,000	
  
$33,000-­‐	
  
$82,000	
  
$82,000	
  -­‐	
  
$170,000	
  
$170,000	
  -­‐	
  
$370,000	
  
More	
  than	
  
$370,000	
  
I	
  don't	
  want	
  
to	
  specify	
  
2%	
  
23%	
  
46%	
  
22%	
  
1%	
   0%	
  
5%	
  
What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013
How financially secure do
you feel?	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013	

Extremely	
  
secure	
  
Very	
  secure	
   Secure	
   Not	
  very	
  
secure	
  
Extremely	
  
insecure	
  
4%	
  
15%	
  
45%	
  
31%	
  
6%	
  
Do you receive financial
assistance from anyone or
any organization?	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013	

I	
  support	
  
myself	
  
Family	
   Government	
   Friends	
   Charity	
  /	
  
Non-­‐profits	
  
Religious	
  
OrganizaPons	
  
79%	
  
28%	
  
8%	
  
3%	
   1%	
   1%	
  
Which percentage of your
income is disposable?	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013	

0%	
  -­‐	
  10	
  %	
   10-­‐	
  20%	
   20%-­‐30%	
   30%	
  -­‐	
  40%	
   40%	
  -­‐	
  50%	
   More	
  than	
  
50%	
  
28%	
  
23%	
   24%	
  
12%	
  
8%	
  
5%	
  
Are you saving for
retirement?	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013	

I	
  am	
  sPll	
  undecided	
  about	
  whether	
  I	
  want	
  to	
  
save	
  or	
  not	
  
I	
  am	
  not	
  even	
  considering	
  a	
  rePrement	
  fund	
  
Yes	
  I	
  am	
  saving	
  plenty	
  of	
  money	
  for	
  
rePrement	
  
I	
  haven't	
  started	
  but	
  I	
  plan	
  to	
  
Yes,	
  I	
  started	
  saving	
  a	
  lible	
  bit	
  of	
  money	
  
2%	
  
9%	
  
13%	
  
36%	
  
40%	
  
When you have extra money
what do you usually do with
it?	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013	

Save	
  it	
   Spend	
  it	
   Invest	
  it	
   Donate	
  it	
   Lend	
  it	
  out	
  
52%	
  
42%	
  
5%	
  
1%	
   1%	
  
Do you keep a record of
what you spend?	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013	

No,	
  I	
  have	
  no	
  idea	
  about	
  how	
  much	
  I	
  am	
  
spending	
  
No,	
  I	
  don't	
  really	
  know	
  how	
  much	
  I	
  am	
  
spending	
  
Yes,	
  I	
  know	
  exactly	
  how	
  much	
  I	
  am	
  spending	
  
No,	
  but	
  I	
  have	
  a	
  general	
  idea	
  of	
  what	
  I	
  am	
  
spending	
  
Yes,	
  I	
  know	
  more	
  or	
  less	
  what	
  I	
  am	
  spending	
  
3%	
  
3%	
  
28%	
  
32%	
  
34%	
  
Do you invest in the stock
market or in bonds?	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013	

Yes	
  
32%	
  
No	
  
68%	
  
Stock market	
  
Yes	
  
23%	
  
No	
  
77%	
  
Bonds	
  
Do you have a credit card?	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013	

Yes	
  
76%	
  
No	
  
24%	
  
If you were unemployed,
which of the following would
you be most likely to do?	

Keep	
  looking	
   Create	
  a	
  job	
   Take	
  any	
  job	
   Go	
  back	
  to	
  school	
  
41%	
  
26%	
  
21%	
  
13%	
  
What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013
Key Findings
Although jobs may be harder to come by these days,
Millennials are not ready to just take any job. 41% of
Millennials said that they would “keep looking” for a
job that they wanted if they were unemployed, while
26% said they would “create a job”, and only 21%
said they would take any job. 	

Millennials are keeping track of how much they are spending,
however the majority of Millennials are using credit cards and
very few Millennials are investing these days. 94% of
Millennials reported that they know “more or less” how much
they are spending and 34% of those know “exactly” how
much they are spending. Meanwhile 76% of Millennials have
credit cards but only 32% invest in stocks and 23% in bonds. 	

The majority of Millennials support themselves, feel
financially secure and are already saving for
retirement. 79% of Millennials said they support
themselves and 64% reported that they feel
financially secure. 53% of Millennials are already
saving for retirement and another 36% plan to start
saving soon. 	

What Millennials Really Think About Employment & Finance	

Employment & Finance Report 2013
Buzz Marketing Group 	

1515 Market St. 	

Suite 1810	

Philadelphia, PA 19102	

215.399.5679	

www.buzzmg.com	

Contact Us

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Finance and Employment Report 2013

  • 1. Employment & Finance Report 2013 09.20.13 What Millennials Really Think About Employment & Finance
  • 2. Who was Involved? Buzz Marketing Group’s Shopping Report 2013 is based on qualitative and quantitative research conducted with 500 buzzSpotters® throughout the United States during the month of March, 2013. This report is available for download at www.buzzmg.com/reports. Composed based on data from 3.8.2013 – 3.22.2013 500 Participants 9,000 Panelists 53% Female 47% Male Survey fielded online Ages 18-34 18-22 17% 23-26 25% 27-30 31% 31-34 27% What Millennials Really Think About Employment & Finance Employment & Finance Report 2013
  • 3. Location NY   14%   CA   11%   IL   12%   TX   8%  PA   7%   DC   6%   FL   7%   GA   6%   MA   7%   MI   5%   Rest  of   USA   17%   What Millennials Really Think About Employment & Finance Employment & Finance Report 2013
  • 4. Ethnicity White   25%   Black   25%   Asian   American   15%   Hispanic   25%   American   Indian   3%   Mixed   7%   What Millennials Really Think About Employment & Finance Employment & Finance Report 2013
  • 5. Marital Status Single   36%   DaPng   6%   In  a   relaPonship   26%   Married   30%   Divorced   2%   What Millennials Really Think About Employment & Finance Employment & Finance Report 2013
  • 6. Education High   school   diploma   27%   Associates   Degree   14%   Bachelors   Degree   46%   Masters   Degree   11%   Doctorate   2%   What Millennials Really Think About Employment & Finance Employment & Finance Report 2013
  • 7. Employment Unemployed   5%   Working   part-­‐Pme   15%   Working  full-­‐ Pme   52%   Self-­‐ employed   6%   A   student   12%   A  full-­‐Pme   home  maker   11%   What Millennials Really Think About Employment & Finance Employment & Finance Report 2013
  • 8. Household Income Less  than   $8,000   $8,000  -­‐   $33,000   $33,000-­‐   $82,000   $82,000  -­‐   $170,000   $170,000  -­‐   $370,000   More  than   $370,000   I  don't  want   to  specify   2%   23%   46%   22%   1%   0%   5%   What Millennials Really Think About Employment & Finance Employment & Finance Report 2013
  • 9. How financially secure do you feel? What Millennials Really Think About Employment & Finance Employment & Finance Report 2013 Extremely   secure   Very  secure   Secure   Not  very   secure   Extremely   insecure   4%   15%   45%   31%   6%  
  • 10. Do you receive financial assistance from anyone or any organization? What Millennials Really Think About Employment & Finance Employment & Finance Report 2013 I  support   myself   Family   Government   Friends   Charity  /   Non-­‐profits   Religious   OrganizaPons   79%   28%   8%   3%   1%   1%  
  • 11. Which percentage of your income is disposable? What Millennials Really Think About Employment & Finance Employment & Finance Report 2013 0%  -­‐  10  %   10-­‐  20%   20%-­‐30%   30%  -­‐  40%   40%  -­‐  50%   More  than   50%   28%   23%   24%   12%   8%   5%  
  • 12. Are you saving for retirement? What Millennials Really Think About Employment & Finance Employment & Finance Report 2013 I  am  sPll  undecided  about  whether  I  want  to   save  or  not   I  am  not  even  considering  a  rePrement  fund   Yes  I  am  saving  plenty  of  money  for   rePrement   I  haven't  started  but  I  plan  to   Yes,  I  started  saving  a  lible  bit  of  money   2%   9%   13%   36%   40%  
  • 13. When you have extra money what do you usually do with it? What Millennials Really Think About Employment & Finance Employment & Finance Report 2013 Save  it   Spend  it   Invest  it   Donate  it   Lend  it  out   52%   42%   5%   1%   1%  
  • 14. Do you keep a record of what you spend? What Millennials Really Think About Employment & Finance Employment & Finance Report 2013 No,  I  have  no  idea  about  how  much  I  am   spending   No,  I  don't  really  know  how  much  I  am   spending   Yes,  I  know  exactly  how  much  I  am  spending   No,  but  I  have  a  general  idea  of  what  I  am   spending   Yes,  I  know  more  or  less  what  I  am  spending   3%   3%   28%   32%   34%  
  • 15. Do you invest in the stock market or in bonds? What Millennials Really Think About Employment & Finance Employment & Finance Report 2013 Yes   32%   No   68%   Stock market   Yes   23%   No   77%   Bonds  
  • 16. Do you have a credit card? What Millennials Really Think About Employment & Finance Employment & Finance Report 2013 Yes   76%   No   24%  
  • 17. If you were unemployed, which of the following would you be most likely to do? Keep  looking   Create  a  job   Take  any  job   Go  back  to  school   41%   26%   21%   13%   What Millennials Really Think About Employment & Finance Employment & Finance Report 2013
  • 18. Key Findings Although jobs may be harder to come by these days, Millennials are not ready to just take any job. 41% of Millennials said that they would “keep looking” for a job that they wanted if they were unemployed, while 26% said they would “create a job”, and only 21% said they would take any job. Millennials are keeping track of how much they are spending, however the majority of Millennials are using credit cards and very few Millennials are investing these days. 94% of Millennials reported that they know “more or less” how much they are spending and 34% of those know “exactly” how much they are spending. Meanwhile 76% of Millennials have credit cards but only 32% invest in stocks and 23% in bonds. The majority of Millennials support themselves, feel financially secure and are already saving for retirement. 79% of Millennials said they support themselves and 64% reported that they feel financially secure. 53% of Millennials are already saving for retirement and another 36% plan to start saving soon. What Millennials Really Think About Employment & Finance Employment & Finance Report 2013
  • 19. Buzz Marketing Group 1515 Market St. Suite 1810 Philadelphia, PA 19102 215.399.5679 www.buzzmg.com Contact Us