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1. AS Evaluation
Instructions & support

2. Quiz
• How many marks is the evaluation worth?
• How many questions are there?
• Try to name the categories of the questions
• Can each person in group do a different
question? Why or why not?

3. Questions
1) In what ways does your media product use, develop, or challenge forms and
conventions of real media products.
2) How does your media product represent particular social groups?
3) What kind of media institution might distribute your media product and why?
4) Who would be the audience for your media product?
5) How did you address/attract your audience?
6) What have you learnt about technologies from the process of constructing this
product?
7) Looking back at your preliminary task, what do you feel you have learnt in the
progression from it to the full product?

4. Questions in other words
Questions Questions in other words
In what ways does your media product
use, develop, or challenge forms and
conventions of real media products?
How does your opening sequence use, develop or challenge forms & conventions in
comparison to real opening sequences?
OR
How does your opening sequence’s forms and conventions compare to that of real opening
sequence forms and conventions? (be sure to mention if they are use/develop/challenged)
How does your media product
represent particular social groups?
How are social groups (types of people/stereotypes) represented (portrayed/presented) in your
opening sequence?
What kind of media institution might
distribute your media product and
why?
Film distribution company: What film distribution company would you choose to distribute
your film and why?
Who would be the audience for your
media product?
Our BBFC rating for our film would be _____.
Who is your target audience (and your secondary if you want) for your opening sequence and why?
(demographics and psychographics)
Use audience chart to explain. Could compare to similar films……
How did you address/attract your
audience?
A) How is your opening sequence attractive to your audience?
Could mention aspects like: genre/forms/conventions/characters/music/sounds/shots/editing/pace/MES etc
AND
B) Audience evidence: Some clips of what your audience thought (facebook and video)
What have you learnt about
technologies from the process of
constructing this product?
How did you use media technologies to complete your coursework?
What were they? How did they benefit you? What skills to you acquire from them?)
Consider the following stages:
-research -planning -construction -evaluation (optional)
Looking back at your preliminary task,
what do you feel you have learnt in
the progression from it to the full
product?
What have you learned since the preliminary task? Mention errors/poor parts of your
preliminary and discuss what you learned over the drafts up to the final product.

5. Mark Scheme
ASSESSMENT FOCUS
Skill in use of appropriate digital technology or ICT in the evaluation
Understanding of issues around:
Audience
Institution
Technology
Representation
Forms and conventions
……In relation to the production
Ability to refer to the choices made and outcomes
Understanding of their development from preliminary to full task
Ability to communicate
/20

6. Mark Scheme in other words
ASSESSMENT FOCUS In other words…..
Skill in use of digital technology or ICT in the
evaluation
Every question displays a range of technology, is creative and shows you can use
a range of technology creatively to answer the questions
Understanding of issues around:
Audience
Institution
Technology
Representation
Forms and conventions
……In relation to the production
Understanding/explanation of the following aspects, always refers to opening
sequence when explaining these aspects
Ability to refer to the choices made and
outcomes
Can make references to decisions made during the whole process by giving
specific examples and also the outcomes of those decisions.
Understanding of their development from
preliminary to full task
Understanding/explanation of what progress you made from the preliminary
task to the end product (including the drafts in between)
Ability to communicate How you communicate; the quality of your explanations including consideration
of how you speak and use of media terminology etc

7. Question formats
QUESTION FORMAT WHO?
1) In what ways does your media product use,
develop, or challenge forms and conventions
of real media products.
Prezi 2 conventions each
2) How does your media product represent
particular social groups? emaze Each person do a few slides each – colour code
3) What kind of media institution might
distribute your media product and why? Powtoon
Or
Thinglink
1 = research; all the distribution companies you
researched
1 = the company of choice and comparison to real
films
1 = reason of choice
1 = reason 2 of choice
4) Who would be the audience for your media
product? Slides.com
http://www.slideshare.net/BigDproductions/demographics-and-psychographics
2 = demographics
1 = psychographics
1= BBFC rating
5) How did you address/attract your
audience? YouTube annotations
*video must be a copy on youtube
Each person do a few annotations each – colour code
6) What have you learnt about technologies
from the process of constructing this product? Powerpoint First, LIST ALL technologies for R&P, Const, eval
2 technologies for R&P each
2 technologies for construction each
1 technology for evaluation each
7) Looking back at your preliminary task, what
do you feel you have learnt in the progression
from it to the full product?
Screen Recording
(www.screencast.com)
+
Optional: bullet points on blogspot
(individual)
All together watching the preliminary (screen record)
Optional: 3-7 bullet points as to what you learned
throughout the whole process (don’t repeat yourself)

8. WARNING
DO NOT SUBMIT AS ESSAYS ON SLIDES
YOU WILL LOSE MARKS!
SHOULD BE ANNOTATED SCREEN GRABS!!!
ALL evaluations MUST be embedded on your
blog on time, if not = 0/20!!!!!!!

9. Question format links
Q # FORMAT DIRECTIONS
1 Prezi http://prezi.com/
2 Emaze http://www.emaze.com/
3 Powtoon
Or
Thinglink
http://www.powtoon.com/ or https://www.thinglink.com/
4 Slides.com http://slides.com/
5 YouTube
annotations
https://www.youtube.com/watch?v=C5zzVemi3m4
6 Powerpoint
7 Screen Recording
(www.screencast.com)
Use Screencast.com , Record all your screen records and save them as quicktimes.

10. Evaluation Question Support

11. Q1 support
Slide # What to put on the slides
title Write the question
In what ways does your media product use, develop, or challenge forms
and conventions of real media products?
1 Person 1 convention 1
2 Person 1 convention 2
3 Person 2 convention 1
4 Person 2 convention 2
5 Person 3 convention 1
6 Person 3 convention 2
7 Person 4 convention 1
8 Person 4 convention 2
See next slide for help
Forms/conventions

12. Q1 planning (conventions)
CONVENTION Use/
Develop/
Challenge?
Explanation Comparison to real
film
(similarities or
differences)
How does your film opening sequence use/develop/challenge CONVENTIONS in comparison
to those of real films?
A lot of _______ film opening sequences use/develop/challenge the
CONVENTIONS of ____________ because…….
We use/develop/challenge this CONVENTION because….
This compares to similar films such as ________ as it is similar/different……
Forms/conventions

13. Q1
• Make sure there is a huge range of screen
grabs from
– Your opening sequence!
– AND….Real opening sequences!
Forms/conventions

14. Q2 support
Represent social groups
slide
Title The question
How does your media product represent particular social groups?
1 What social groups are usually represented in your subgenre? Why? Give
examples from real films.
(person 1 and 4)
2 What social group does your main character represent and why?
(link to genre and audience expectations if you want)
(person 1)
3 How do you construct representation through body language and facial
expression?
(person 2 )
4 How do you construct representation through costume, props and/or make
up?
(person 3 )
5 How do you construct representation through sounds, camera work, editing
and music?
(person 4 – harder)

15. Q3 support
Slide
Or
part
Title The question
What kind of media institution might distribute your media product and why?
1 Research; all the distribution companies you researched
(person 1)
2 The company of choice and comparison to real films
(person 2)
3 1st reason as to why you choose this company
(person 3)
5 2nd reason as to why you choose this company
(person 4)
Institution/distribution company

16. Q4 support
• Who would be the audience for your media product?
• Roles:
2 people to share = demographics
1 person = psychographics
1 person = BBFC rating
• Presentation below is good for understanding of demographics and
pyschographics:
• http://www.slideshare.net/BigDproductions/demographics-and-
psychographics
Target audience

17. If you need some help with Q4
• https://www.google.co.uk/#q=typical+target+
audiences+of+horror+films
Target audience

18. Demographics
• Things to consider about audience:
– Age (babies, toddlers, children, teenagers, young adult, adult, OAP)
– Gender (male/female/transgendered)
– Race/ethnicity (asian, white, black, latino etc)
– Social class Social grade
– Interests, lifestyle (clubs, photography, boating, swing dancing, rowing, tattoos)
– Social group (sporty, goth/emo, religion, punk, rocker, hippie)
– Sexuality (straight, lesbian, gay, bisexual)
– Location (country, part of country, city/town….irish/north/south/dublin/belfast)
– Profession/role (mother, carer, teacher, student, business, author, etc.)
Target audience

19. Further Q4 support
(demographics)
Details Explanation
Age
Gender
Location
Social Class (put number and name of group!)
Social group
Interests/lifestyle
Profession/role (if any specific or general)
Race/Ethnicity (specific, some or all?)
Sexuality (applicable to any specific groups or N/A?)
Target audience
Also, our product is for a _______ (mass/niche) because……..
It is aimed at a _____________________(mainstream/niche) audience.

20. Further Q4 support
(psychographics)
Details Explanation
Mainstreamers
Aspirers
Successeders
Resigned
Explorers
Strugglers
Reformers
Target audience

21. Further Q4 support
(psychographics - support)
Target audience

22. Q4 support
(BBFC)
• http://www.bbfc.co.uk/ use this website for research
• BBFC rating is ____ because….. (below)
• Planning:
BBFC rating grade What you can show What you can’t
show
Comparison to
guidelines (next up
or down)
12 …… …… Compare to 15 and
PG? (optional)
-
Evidence from your opening
sequence:
Evidence from your opening
sequence:
-
Target audience

23. Q5 support
The youtube annotations you could include:
• How is your film suitable for your audience in terms of your BBFC rating, how do
you meet the guidelines? (1 youtube annotation video)
• How is your opening sequence attractive to your audience? (2nd youtube
annotation video)
– Could mention aspects like:
• genre
• forms/conventions
• characters and MES
• music
• sounds
• shots
• editing/pace
• Special effects
• How are you meeting needs/wants of audience? (genre conventions)
• Audience evidence: Some quotes of what your audience thought
Youtube annotation instructions: https://www.youtube.com/watch?v=C5zzVemi3m4
Address/attract audience

24. Q6 support
• A) In powerpoint, first show ALL the technologies
for……
RESEARCH PLANNING CONSTRUCTION EVALUTION
(THIS IS JUST A FULL LIST – should be long!!!!!)
B) Then you will each cover and explain 1-2 each
(for each stage) (so about 5-7 each)
Research Use for and benefit?
Artofthetitle.com -Researching real opening sequences
-Easy to access the clips
technologies

25. Q6 support
Research Planning Construction Evaluation
Artofthetitle.com
(……..)
List ALL the technologies you used!!!!!!!!!!!!!! (do as group)
technologies

26. Q6 support
1 2 3 4
Research &
Planning
Construction
Evaluation
Each person cover 1 of each (2 of construction)
Must have wide range of screen grabs (or short videos) to
put on your prezi with annotations
technologies

27. Q7 support
Video Mistakes/errors
&
Good skills (if you want)
What you learned/actions you took
Preliminary
Draft 1
Final draft
Step 1: screen record video of your group watching preliminary – save as quick time – import into FCPX
and summarize with titles. Optional, you could repeat this with your draft 1 if you want.
Step 2: Put question at start of video, export and put on blog
Step 3: Optional, could add individual bullet points below video (what you learned during whole
process)
• You can pause video as
you talk
• Mouse – yellow circle!
planning
Progress from preliminary