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A2 Micro
Strong Exam Techniques
Stepping stones to great A2 grades

Geoff Riley, FRSA
Tutor2u
I love answers that.......
Use the data
well

Please!

Everything in
economics is
contextual

Use A2
concepts!

Put things...
http://www.scoop.it/t/unit-3-micro-business-economics
Get help from fellow
students, teachers and
tutor2u on Twitter:

#econ3

@tutor2u_econ
Quick Advice on EdExcel Unit 3
Quick Advice on EdExcel Unit 3

1.
2.
3.
4.

Define term
Explain answer
Draw or annotate diagram
One knock-out (rejection)
Another structured MC example
Another structured MC example
1.
2.
3.
4.

1.
2.

3.

4.

5.

Revenue maximised when MR = zero
Unsold flowers can be offer...
Explain how both a firm and its consumers may be
affected by economies of scale
Explain how both a firm and its consumers may be
affected by economies of scale
Explain how both a firm and its consumers may be
affected by economies of scale

Define
your terms

• Internal EoS
• Exter...
Explain how both a firm and its consumers may be
affected by economies of scale

Define
your terms

• Internal EoS
• Exter...
Explain how both a firm and its consumers may be
affected by economies of scale

Define
your terms

• Internal EoS
• Exter...
Explain how both a firm and its consumers may be
affected by economies of scale

Analyse
No evaluation
needed in this
ques...
Explain how both a firm and its consumers may be
affected by economies of scale
Price

Economies of Scale – Benefits
for B...
Explain how both a firm and its consumers may be
affected by economies of scale
Price

Economies of Scale – Benefits
for B...
Explain how both a firm and its consumers may be
affected by economies of scale
Price

Economies of Scale – Benefits
for B...
Explain how both a firm and its consumers may be
affected by economies of scale
Price

Economies of Scale – Benefits
for B...
Explain how both a firm and its consumers may be
affected by economies of scale
Price

Economies of Scale – Benefits
for B...
Explain how both a firm and its consumers may be
affected by economies of scale
Price

Economies of Scale – Benefits
for B...
Explain how both a firm and its consumers may be
affected by economies of scale
Price

Economies of Scale – Benefits
for B...
Discuss whether utilities such as train operating companies, water, and
telecoms businesses are better left in the private...
Deeper evaluation (4+1 approach)
Outline (explain/analyse) and then evaluate 4 separate
points with a brief final reasoned...
Evaluate the case for stronger action by governments to protect
consumers from the monopoly power of firms involved in
sup...
Evaluate the case for stronger action by governments to protect
consumers from the monopoly power of firms involved in
sup...
Evaluate the case for stronger action by governments to protect
consumers from the monopoly power of firms involved in
sup...
Evaluate the case for stronger action by governments to protect
consumers from the monopoly power of firms involved in
sup...
Get help from fellow
students, teachers and
tutor2u on Twitter:

#econ3

@tutor2u_econ
A2 Micro Unit 3 Revision Advice
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A2 Micro Unit 3 Revision Advice

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A2 Micro Unit 3 Revision Advice

  1. 1. A2 Micro Strong Exam Techniques Stepping stones to great A2 grades Geoff Riley, FRSA Tutor2u
  2. 2. I love answers that....... Use the data well Please! Everything in economics is contextual Use A2 concepts! Put things in context Current knowledge Evaluate the point made Have great analysis diagrams Critical evaluation! This is A2 not AS!
  3. 3. http://www.scoop.it/t/unit-3-micro-business-economics
  4. 4. Get help from fellow students, teachers and tutor2u on Twitter: #econ3 @tutor2u_econ
  5. 5. Quick Advice on EdExcel Unit 3
  6. 6. Quick Advice on EdExcel Unit 3 1. 2. 3. 4. Define term Explain answer Draw or annotate diagram One knock-out (rejection)
  7. 7. Another structured MC example
  8. 8. Another structured MC example 1. 2. 3. 4. 1. 2. 3. 4. 5. Revenue maximised when MR = zero Unsold flowers can be offered at a price discount to run down stocks. This is a form of second-degree price discrimination Likely to be elastic demand, flowers have to be disposed of anyway Draw a diagram to illustrate. P1 is profit maximising price, P2 is a revenue maximising price – Q1-Q2 sold at the lower price adding to revenue One knock-out, predatory pricing is illegal in UK Define term Explain answer Draw or annotate diagram One knock-out (rejection) Price MC P1 P2 AR Q1 Q2 MR Qty
  9. 9. Explain how both a firm and its consumers may be affected by economies of scale
  10. 10. Explain how both a firm and its consumers may be affected by economies of scale
  11. 11. Explain how both a firm and its consumers may be affected by economies of scale Define your terms • Internal EoS • External EoS Internal Economies External Economies
  12. 12. Explain how both a firm and its consumers may be affected by economies of scale Define your terms • Internal EoS • External EoS Internal Economies • Falling long run unit cost • Increasing returns to scale External Economies
  13. 13. Explain how both a firm and its consumers may be affected by economies of scale Define your terms • Internal EoS • External EoS Internal Economies • Falling long run unit cost • Increasing returns to scale External Economies • Growth of an industry • Lowers unit costs for most businesses
  14. 14. Explain how both a firm and its consumers may be affected by economies of scale Analyse No evaluation needed in this question! Impact on firms • Lower average costs • Higher profits (producer surplus) Impact on consumers • Real price levels • Consumer surplus
  15. 15. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers AR = demand LRAC Output (Q)
  16. 16. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 AR = demand C1 LRAC Q1 Output (Q)
  17. 17. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = demand P2 C1 LRAC C2 Q1 Q2
  18. 18. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = demand P2 Gain in consumer surplus C1 LRAC C2 Q1 Q2
  19. 19. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = demand P2 Gain in consumer surplus C1 LRAC C2 Economies of scale have the potential to benefit both producers and consumers – higher profits and lower prices Q1 Q2
  20. 20. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = demand P2 Gain in consumer surplus C1 LRAC C2 LRAC2 External economies of scale here Q1 Q2
  21. 21. Explain how both a firm and its consumers may be affected by economies of scale Price Economies of Scale – Benefits for Businesses and Consumers Profit at output Q1 P1 Profit at output Q2 AR = demand P2 Gain in consumer surplus C1 LRAC C2 LRAC2 External economies of scale here C2 Q1 Q2
  22. 22. Discuss whether utilities such as train operating companies, water, and telecoms businesses are better left in the private sector or whether all, or some, should be taken back into public ownership
  23. 23. Deeper evaluation (4+1 approach) Outline (explain/analyse) and then evaluate 4 separate points with a brief final reasoned evaluative paragraph 1/ Case for private sector • Profit motive • Dynamic efficiency 2/ State ownership option • Objectives? • Outcomes? 3/ Impact on stakeholders • Consumers • Employees • Taxpayers 4/ Alternatives to public sector • Competition policy • Business taxation
  24. 24. Evaluate the case for stronger action by governments to protect consumers from the monopoly power of firms involved in supplying gas and electricity to UK homes and businesses Please note the error in the workbook Significant rise in average energy bills in the UK – this is a major policy issue – directly affects millions of consumers and businesses.
  25. 25. Evaluate the case for stronger action by governments to protect consumers from the monopoly power of firms involved in supplying gas and electricity to UK homes and businesses One main point per paragraph Build an argument, support, then evaluate Evaluation must relate to the point that has already been made Case for Action High prices /allegations of collusion Tougher price caps? Rising fuel poverty / complex prices Supernorma l profits Create competition in the wholesale market? Evaluation 1. Large barriers to entry 2. Huge economies of scale 3. Limited contestability is a feature of the market Windfall Tax on profits State Ownership Cheapest tariff as default Using windfall tax to fund insulation
  26. 26. Evaluate the case for stronger action by governments to protect consumers from the monopoly power of firms involved in supplying gas and electricity to UK homes and businesses One main point per paragraph Build an argument, support, then evaluate Evaluation must relate to the point that has already been made Case for Action High prices /allegations of collusion Tougher price caps? Rising fuel poverty / complex prices Supernorma l profits Create competition in the wholesale market? Evaluation 1. Large barriers to entry 2. Huge economies of scale 3. Limited contestability is a feature of the market Windfall Tax on profits State Ownership Evaluation 1. Abnormal profits used to fund capital investment 2. Long term energy security 3. Nationalisation & inefficiency Cheapest tariff as default Using windfall tax to fund insulation
  27. 27. Evaluate the case for stronger action by governments to protect consumers from the monopoly power of firms involved in supplying gas and electricity to UK homes and businesses One main point per paragraph Build an argument, support, then evaluate Evaluation must relate to the point that has already been made Case for Action High prices /allegations of collusion Tougher price caps? Rising fuel poverty / complex prices Supernorma l profits Create competition in the wholesale market? Evaluation 1. Large barriers to entry 2. Huge economies of scale 3. Limited contestability is a feature of the market Windfall Tax on profits State Ownership Evaluation 1. Abnormal profits used to fund capital investment 2. Long term energy security 3. Nationalisation & inefficiency Cheapest tariff as default Using windfall tax to fund insulation Evaluation 1. Fewer tariffs but higher average prices 2. Windfall tax discourages investment & research 3. Government failure when using revenues
  28. 28. Get help from fellow students, teachers and tutor2u on Twitter: #econ3 @tutor2u_econ

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