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Measurement

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Alexandra Tursi
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Defining Success Measuring Your Social Media Effort
What is the worth of a conversation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Calculating ROI ,[object Object],[object Object],[object Object]
Calculating ROE ,[object Object],[object Object],[object Object]
What to Measure ,[object Object]
Layer One ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Layer Two ,[object Object],[object Object],[object Object],[object Object],[object Object]
Layer Three ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Layer Four ,[object Object],[object Object],[object Object],[object Object],[object Object]
Information Overload ,[object Object]
Measurement Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s look at ANALYTICS
Let’s Take a Look
Let’s Take a Look
Let’s Take a Look
Let’s Take a Look
Facebook Insights
Content Management Tools
Web URL Shortening
Qualitative/Conversation Data
What to do with all the data? ,[object Object],[object Object],[object Object]
Topline Takeaways ,[object Object],[object Object],[object Object]

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Measurement

Notas do Editor

  1. !
  2. Finally, you can measure conversation and qualitative metrics by monitoring the conversation about your brand on a regular basis One free tool to use is Social Mention. It crawls MSN sites and social media sites for content around a keyword You can set up alerts to make life easier There is human analysis involved here. What is the sentiment? Etc.