İzmir Ekonomi Üniversitesi, İletişim Fakültesi'nde verdiğim Event Management dersi...

1. Event Management
PRA-417 SYLLABUS
Hakan Türkkuşu
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

2. This week 
Methodology of “management”...
- In house
i-Desk of NestNet
week # 6
- Outsource Mediacat 2009/06
10/11/2011
Mediacat 2009/10
Budget is the Bible
Risk Analysis / Anatomy of an event
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

3. Methodology 
IN-HOUSE
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

4. What is in-house? 
In-House is “any initiative that is not outsourced” to a third party...
The ideal strategy is to get “the best” solution depending on the
sources...
- human resources
- experienced team
- other components
But...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

5. Methodology 
OUTSOURCED
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6. What is outsourced? 
Simply, the outsourced is the contrary of in-house...
The ideal strategy is to get “the best” solution depending on...
- finding the most efficient service providers / vendors / suppliers
- the experience / background / skills / level of the third parties
- other components
But...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

7. Solution 
HYBRID
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8. Biz model... 
An event manager has to consider the advantages and disadvantages of
both methods...
Please keep in mind,
that any of them...
neither IN, nor OUT
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

9. Bible of the biz... 
BUDGET
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10. Budget is... 
Budgeting plays a “key role” in a person’s and/or company’s life but
many people hate that “b-word”...
WHY people hate?
Because b-ing will not allow them
to enjoy the life the way they want!
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

11. Definitions are... 
PROJECT
An itemized summary of estimated or intended expenditures for a
given period alongwith proposals for financing them
PURCHASING
A systematic plan for the expenditure of usually contract based or
fixed resources
ROI – RETURN ON INVESTMENT
The total sum of money allocated for a particular purpose or period
of time
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

12. Success 
BIBLE
Well prepared & regulary updated budget itinary will be your
CHECK LIST
also your “closest fellow” as well as a guide line to complete your
mission successfully...
CHECK LIST = BIBLE
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

13. Tools 
There are several tools to prepare a budget.
- Some of them are specially designed software solutions, such as;
i-DESK
- Commonly used...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

14. i-Desk* 
Microsoft Access based...
(*) Productivity Tool of unlimited software solutions by MiliMetre...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

15. i-Desk*
Budget items...
- In i-Desk there
are 14 major
sub-groups...
- These majors
are enriched
with minor
items...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

16. İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

17. Excel 
Microsoft Excel (.xls) or Balance Sheet of QuickOffice (.xlsx)
- There are several tips & hints to use excel much better; auto filter
option is one of the most useful one to filter your budget items... 
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

18. Risk analysis 
The risk is always there!
the Question is...
how much of it
YOU CAN HANDLE!
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

19. Risk assessment 
INTRODUCTION TO RISK MANAGEMENT
- Identify the hazards
- Decide Who (5W) might be harmed & How (1H)
- Evaluate the risks & decide on precaution/s
- Record your findings & implement them asap
- Review your assessment & update if necessary
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

20. Risk management 
ALWAYS MAKE YOUR PLAN & REVIEW IT AGAIN...
YOU WILL SAY;
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

21. Anatomy of an event... 
MediaCat
(*) Issues Jun 2009 & October 2009
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

22. Summary 
CITIVS ALTIVS FORTIVS
(Faster, Higher, Stronger)
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23. Any questions... 
UESTIONS
NSWERS
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24. Contact 
 hakan@turkkusu.com
 homes.ieu.edu.tr/mturkkusu
www.slideshare.net/turkkusu
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