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Enterprise mobile applications
1.
enterprise mobile applications,
one-size does not fit all
2.
having an enterprise
mobile strategy is important
3.
in some cases,
a necessity
4.
it is rapidly
becoming the default way to access information
5.
http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
6.
and needs to
be well thought through
7.
it is not
just a case of 're-hashing' current desktop applications to mobile devices.
8.
sometimes referred as
the 'mini-me' approach
9.
we do not
do the 'mini-me' approach
10.
like some do
11.
'mini-me' development is
lazy
12.
it looks ugly
13.
with poor usability
14.
and no one
will use it
15.
so the problem
in building mobile applications for the enterprise
16.
is not in
the technology
17.
but in the
design
18.
just what is
good design?
19.
give users what
they want, when they want it.
20.
the ability to
easily access their data anywhere, anytime
21.
for us, that
means
22.
approach design as
a information-architecture problem
23.
not a technology
problem
24.
enterprise mobile applications
should
25.
allow users to
simply navigate and make decisions
26.
users do not
want to dig through a complex application
27.
to find the
tiny bit of information they want
28.
so in building
a 'mini-me' application
29.
you are wasting
your time
30.
and money!
31.
design a unique
mobile content model
32.
understand the available
hardware features
33.
educate the intended
users on the hardware features
34.
compass, gps, 3g,
wi-fi, microphone, images, video ++ more
35.
build ideas with
the users promote innovation
36.
brainstorm new features
to enhance the business requirements
37.
think about
38.
new ways of
working
39.
new way to
streamline current processes
40.
new ways to
visualise your data
41.
but never, ever
42.
over 'feature' an
application
43.
evaluate all the
requirement features and then ask
44.
do you really
need this on a mobile platform?
45.
'feature' overload leads
to
46.
an extremely complex
application
47.
that no-one will
use and it will fail
48.
make it usable
49.
mobile hardware come
in all shapes and sizes
50.
laptop, tablet, smart
phone
51.
portrait and landscape
screens
52.
some have touch-screens,
some have micro keyboards, some have both!
53.
what is the
optimal way for the user to perform a task?
54.
human-computer interaction analysis
is crucial for product adoption
55.
provide the user
with the easiest way to complete their task
56.
with the least
number of steps
57.
four: do not
forget the design
58.
your mobile workers
are just as important, never forget that!
59.
design is important
60.
ask apple
61.
spending time in
usability
62.
means little if
the application does not look sexy
63.
a good looking,
well designed application
64.
draw the user
to it
65.
the user wants
to be seen using it
66.
so, to summaise
67.
innovate and think
creative.
68.
define a clear
information architecture.
69.
create compelling and
usable mobile content, or don't bother
70.
is available all
the time
71.
design for the
platform. it is called mobile design, not 'mini-me' design.
72.
contact w: turinproject.com
t: @turinproject fb: bit.ly/turinprojectfacebook
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