Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion
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Capturing and keeping attention is one of the hardest parts of our job today. Fact: It’s just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we’re stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue? Come to this session to learn how to create deeper relationships with your audiences via conversation.
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Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion
- 1. Marketing in a Conversational World How to Get Discovered, Delight Your Customers and Earn the Conversion by Purna Virji @PurnaVirji
- 7. Let’s cover • Evolving technology • Evolving engagement • Evolving strategy @PurnaVirji #turingfest
- 9. @PurnaVirji Top 5 Market Cap Companies: 1997 GE Royal Dutch Shell Microsoft Exxon Mobil Coca-Cola 2007 Exxon Mobil GE Microsoft Royal Dutch Shell AT&T 2017 Apple Inc. Alphabet Inc. Microsoft Amazon Berkshire Hathaway
- 12. @PurnaVirji #turingfest By 2019, 20% of brands will abandon their mobile apps. Gartner Source: http://www.gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/
- 22. @PurnaVirji #turingfest 80% of businesses want chatbots by 2020.Business Insider Source: http://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12
- 23. @PurnaVirji How will this change SEO? @PurnaVirji #turingfest
- 25. @PurnaVirji By 2020, the average person will have more conversations with their bot than with their spouse. - Gartner #turingfest
- 26. @PurnaVirji For everyone, for every stage #turingfest
- 27. CRM Remarketing + Retention Engagement + Conversions Broadcast + Awareness @PurnaVirji #turingfest
- 28. @PurnaVirji Hi Purna! Rand’s new book is releasing soon. Would you like a sneak peek of the first chapter? @PurnaVirji Great! Emailing it now. Save 15% if you pre- order it today with code “IloveGeraldine”. Hurry, code expires in 24 hours! #turingfest
- 29. @PurnaVirji@PurnaVirji #turingfest BUY NOW! WHAT DO YOU NEED RIGHT NOW?
- 34. @PurnaVirji
- 43. @PurnaVirji Email Message us to get a 20% off coupon Chat with a Stylist Now! Chat with a Stylist Now! Online ads @PurnaVirji #turingfest
- 45. @PurnaVirji #turingfest Perfectionism is the thing that’s really preventing us from taking flight. Brené Brown
- 46. Even today’s basic conversations work.
- 48. @PurnaVirji 1. Identify the goal •Talk to customer service •Find the problem •Identify platforms @PurnaVirji #turingfest
- 49. @PurnaVirji 2. Brainstorm without limits • If anything was possible, what would I do? • What would our customers love? @PurnaVirji #turingfest
- 50. @PurnaVirji 3. Back to reality •What’s the simplest way to start? •Is it a bot, a skill, or both? •What are my KPIs? @PurnaVirji #turingfest
- 51. @PurnaVirji 4. Bring it to life •Choose platform •Create structure •Launch and monitor @PurnaVirji #turingfest
- 52. @PurnaVirji Want an easy way to test bots? #turingfest
- 53. qnamaker.ai/
- 54. qnamaker.ai/
- 56. Let’s recap • Build a simple, AI-powered bot or skill • Promote it across channels • Engage and measure across multiple touchpoints @PurnaVirji #turingfest
- 58. @PurnaVirji The proof is in the pudding. 1. ;llsDG @PurnaVirji #turingfest