The document discusses how to make meaningful connections with others in order to build relationships and achieve goals. It recommends taking time to understand others' interests by researching them online and finding commonalities, then referencing shared interests in conversations. Rather than focusing only on metrics like page views, the document stresses connecting with people as individuals and remembering their humanity. The overall message is that personalization, active listening, and showing you care about others as people are key to building strong relationships.
13. @lauracrimmons #TuringFest
“Once you have a little piece of information about someone being
similar to you or different, you seem to take it and run with it. You may
think they are similar to you across the board, even though you may not
have much reason to think this. It is rather surprising.”
Adrianna Jenkins, Harvard University
http://bit.ly/telegraphjenkins
21. @lauracrimmons #TuringFest
Summarise back to the other
person to get to “That’s right”
Google Talk: http://bit.ly/vosstalk Medium Post: http://bit.ly/RaskinNegotiation
24. @lauracrimmons #TuringFest
1. Compliment them on some great work
2. Ask for their advice on an upcoming project
3. Find out what their KPIs are/what’s important to them
4. Provide treats
28. @lauracrimmons #TuringFest
“The Branded3/Provident relationship isn’t your
standard client/agency relationship. We’ve built up a
really great friendship (after all you only invite friends to
your wedding!) which means we all work together as
one big team. We’re comfortable enough to question
each other when things don’t go right and excited to
share success when it happens!”
38. @lauracrimmons #TuringFest
It’s not just about personal interests though, make sure you’ve
researched what they write about / have previously written about
50. @lauracrimmons #TuringFest
Why do people use taxis?
To get to where they need to be
Why is it important to us?
Because we want to arrive quickly and safely
Why is it important to us?
Because we don’t want to travel on unclean
transport
Why is it important to us?
We don’t want to get ill
59. @lauracrimmons #TuringFest
“London Under the Microscope’ is a brilliant example of how a well
structured and planned campaign is able to deliver fantastic results
in terms of brand awareness, customer engagement and ROI - even
in a relatively niche sector. We were delighted with the results of
the campaign and thoroughly enjoyed working with Branded3 to
bring it to fruition. Not only are the team at Branded3 extremely
talented but they also have the knack of making collaborating on
projects fun, without deviating from the final goal.”
Client feedback
60. @lauracrimmons #TuringFest
To summarise…
1. We like to talk about ourselves, so give people space to talk
2. Use subtlety to show that you've listened/taken time to research
people
3. Remember we're connecting with other people (with feelings) -
not page views or link targets