1. Direct Marketing
Direct Marketing consists of connecting directly with carefully targeted consumers, often on a
one–to–one, interactive basis. Using detailed databases, companies tailor their marketing offers and
communications to the needs of narrowly defined segments or individual buyers. Beyond brand and
relationship building, direct marketers usually seek a direct, immediate and measurable consumer
response.
The New Direct Marketing Model
Early direct marketers–– catalog companies, direct mailers, and telemarketers–– gathered customer
names and sold goods mainly by mail and telephone. Today, however, spurred by rapid advances in
database technologies and new marketing media–– especially the Internet–– direct marketing has
undergone a dramatic...show more content...
In B–to–B marketing, the customer profile might contain the products and services the customer has
bought, past volumes and prices, key contacts, competing suppliers, the status of current contracts,
estimated future spending, and competitive strengths and weaknesses in selling and servicing the
account. Companies use their databases in many ways. They use databases to locate good potential
customers and generate sales leads. They mine their databases to learn about customers in detail and
then fine–tune their market offerings and communications to the special preferences and behaviors
of target segment s or individuals. In all, a company 's database can be an important tool for
building stronger long–term customer relationships. Like many other marketing tools, database
marketing requires a special investment. Companies must invest in computer hardware, database
software, analytical programs, communication links, and skilled personnel. The database system
must be user–friendly and available to various marketing groups, including those in product and
brand management, new–product development, advertising and promotion, direct mail,
telemarketing, Web marketing, field sales, order fulfillment, and customer service. However, a
well–managed
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2. Sports Direct Essay
Sports Direct
About Sports Direct
Mike Ashley established the organization in 1982 as a single store in Maidenhead and made under
the name of Mike Ashley Sports. They have now expanded to be the United Kingdom biggest and
leading sport retailer. They also additionally the proprietor of a critical number of world renowned
game, design and way of life brands.
420 stores are currently being operated alone in the United Kingdom, the dominant part of which
trade under the SPORTSDIRECT.com. 130 stores has been operated by Premium Lifestyle in the
United Kingdom, under fascia which incorporate Flannels, Cruise, USC and Van Mildert. Their
products being offered via wholly–owned retail outlets and their growth has proven unrelenting.
Furthermore, joint...show more content...
Big range of quality sports product apparel being sold by Sports Direct retail partners had been
given by the site to the customer to access to. From their extensive online catalogue, customer can
arranged to have delivery to customer house or wherever the customer want. They only need to key
in their address to the website after purchasing a product.
After that, these services can be provided to customer by Barlin Delivery Limited, even though
Sports Direct do not provide delivery services outside of the UK. Barlin Delivery Limited is an
independent third party that you can contract with for overseas delivery via the site.
Sports Direct diverse product range will assist their customer to train and improve in their chosen
sport or activity whether the customer are a beginner or a professional. The quality of Sports
Direct products is exceptional because their product made by the world famous external brands such
as Nike, Adidas and Puma, as well as internal brands such as Dunlop, Slazenger, Everlast, Lonsdale
and Karrimor,
Also, whether the customer want to master a sport or just remain on trend, Sports Direct specialist
sports apparel and fashion based retailing ensure that they stock everything that customer
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3. Direct Instruction
The steps to Direct Instruction created by Madeline Hunter are: teaching the new skill tostudents,
modeling the new skill for students, checking for student understanding, guided practice, feedback
and independent practice. It is my belief the steps to effectiveinstruction created by Sharon Ware,
professor and doctorate student at the University of Connecticut should be used along with the steps
of Direct Instruction. Professor Warestates that effective instruction should instruct students in the
"big idea" of the lesson,instruction should be conspicuous and scaffolded, and students should be
provided withmultiple opportunities for practice with immediate feedback. It is my firm belief
thatinstruction should also be hands–on with as many concrete
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4. Direct Plagiarism
Whether you are writing an article to be published on a company website or you are a student
going to hand in a paper, there are several things you should think about before you submit your
writing. While direct plagiarism, stealing the words or work of others without citing them, can be
easily avoided, it is the accidental form of plagiarism that causes the most problems. This involves
using writing without citing properly or giving credit to the original author. If you follow these
basic steps, then you will be able to avoid plagiarism in all of your future writing and all of the
unpleasant
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5. Direct Cause Of Ww1
The direct cause of World War 1 is a highly controversial subject to touch just with merely saying
that the assassination of Archduke Franz Ferdinand of Austria was why the whole war started.
Many historians still tried to figure out who was the guilty party, who started the war. The fact that
there was no signs of these countries starting a war with one another leaves, the assassination of
Sarajevo the main reason the aggression start. Other conflicts arise when during that time the
Ottoman Empire was delincing, created territorial and economic conflicts also caused nationalism
to grow. The Europeans despite being a major part of this war, themselves didn't want to be apart of
any war. A major reason why didn't want to wage war
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6. Direct Plagiarism Analysis
There are many forms of plagiarism, including intentional and unintentional, or plagiarism that was
committed accidentally, such as when a student writes down an idea that they read elsewhere, and
did not remember reading, and plagiarism with intent, where a student takes material from a source
and purposefully does not cite it, intending the content to be believed to be that students own work.
According to Perdue University's online page regarding Academic Integrity, two kinds of intentional
plagiarism are direct plagiarism, and complete plagiarism. Both of these forms of plagiarism are
among the easiest to avoid, as neither can be done completely accidentally. In direct plagiarism, part
of an author's work is directly copied without being cited, indicating that the plagiarist intended to
allow others to believe that the presented work was their own. In complete plagiarism, the entire
submitted work was written by someone else. This would include directly...show more content...
One of the most prominent examples was the 2012 Harvard cheating scandal, in which about 125
students were investigated, and approximately 70 were dismissed from a class. This involved both
plagiarism and cheating by collaborating with other students on what was supposed to be an
individual assignment. Sexual harassment is another issue that is often in the news in relation to
colleges and universities. I think at an online university such as University of the People, sexual
harassment and abuse of power are less likely, although not impossible.
2012 Harvard Cheating Scandal. (n.d.). In Wikipedia. Retreived February 7, 2016, from https:/
/en.wikipedia.org/wiki/2012_Harvard_cheating_scandal
Definitions / Plagiarism. (n.d.). In Perdue University Calumet. Retreived February 7, 2016, from
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7. Direct Realism
Assumptions and beliefs have the potential to be the most impactual factor in a human's reality
without them even realizing it. Indirect realist believe sensory perceptions is a combination of
previously stored information about the world, which is built as a result of experience as well as
information in the stimuli (McLeod). On the contrary, direct realists believe assumptions and beliefs
do not have an impact on sense perception because perception is purely based on an external object
that is independent of a perceiver's awareness of it (BonJour). I believe that one's sense perception
is not a direct process and that our assumptions and beliefs play a major role in sense perception by
filtering, thus impacting our perception of the external...show more content...
Or naГЇve, realists believe that perceptions is based solely on the external physical object therefore
beliefs, assumptions and any other related factors do not have a role in impacting sense perception
(BonJour.) If however sense perception were a direct process than all cultures and individuals
would perceive objects the same way. In day–to–day life the impact that culture has on perception is
apparent. Which shows a major flaw direct realism. In Persian culture pitch is determined by thick or
thin as opposed to the English high and low. When Persians were told to sing a tone they would
mismatch the tone when shown a mismatched bar of thickness but not height and when the English
speakers were told to do the same they mismatched tone with height but not thickness (Luhrmann).
The ability to perceive the sound differently was made more difficult because of the assumptions
each culture had on tone exemplifying how culture impacts assumptions and beliefs thereby
impacting sense perception. If the process of sense perception were external and direct there would
be no difference in the way cultures perceived sounds. Furthermore, regardless of the culture the fact
that both cultures prior knowledge on low and high (thick or thin) pitch impacted the ability to
match the tone shows there must be some internal assumption and belief affecting the individual
perceived the
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