David Erickson is the director of e-Strategy, Tunheim Partners' Internet marketing practice. He specializes in strategic online communication and has been marketing online since 1995. He is experienced in search engine marketing, social media optimization, online media relations campaigns, and implementing communication strategies using new technologies. Erickson blogs about Internet marketing and earned his B.A. from Coe College, where he studied art and writing.

1. Expert Positioning Using LinkedIn 01/08/09 Tunheim.com | e-Strategy.com

5. LinkedIn Login Screen

12. Editing Basic Information

16. Editing Additional Information

20. LinkedIn Search Optimization

22. Search Optimization

25. LinkedIn Promotion

27. Searching LinkedIn

29. LinkedIn Recommendations

31. LinkedIn Answers

32. LinkedIn Answers

35. LinkedIn Events

36. LinkedIn Events - Attendees

37. Add An Event To LinkedIn

41. As director of e-Strategy, Tunheim Partners’ Internet marketing practice, David Erickson specializes in strategic online communication. David has been marketing online since 1995, first as a freelancer, and then in 1997 as the founder and president of e-Strategy and now with Tunheim Partners. Erickson is a student of how people use technology to communicate, and that fascination informs his work. He is a "first adopter" of the latest technologies because he wants to understand how they can be used as marketing tools. David's work has included: executing a national online media relations campaign for a presidential e-debate for the 2000 election, using e-mail marketing as an expert positioning tool, optimizing electronic press kits and press releases for the retail and fashion industries, conducting search engine marketing for numerous clients, designing and carrying out a sports marketing viral video campaign, and implementing social media optimization and marketing campaigns. David's training in the visual and language arts and his experience in retail, advertising, market research and public relations all contribute to his expertise in Internet marketing. He taught himself the technologies needed to implement online communication strategies, so he understands how Web technologies work as communications vehicles. David also has personal experience with delivering effective messages: he has written advertising copy and articles for publications, produced Web publications of his own, appeared as a pundit and commentator for media outlets, and co-hosted his own radio show. David blogs about Internet marketing at e-strategyblog.com . David earned his B.A. from Coe College in Cedar Rapids, Iowa, where he studied art and writing. He is a former Hubert H. Humphrey Policy Forum Fellow. When he's not scheming up clever new ways to communicate online, David can be found playing or watching football or reading...but most likely playing football. ” Reality is nine-tenths perception.” – Anonymous David Erickson, Director of e-Strategy