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Emerging Media June 3, 2009 Maria Surma Manka
Emerging media are channels for reaching people Source: Gary Hayes & Laurel Papworth, 2008
Life of a Gen X or Boomer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project USC Annenberg School--Center for the Digital Future
Life of a Millennial ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Impact of the Internet--Year Six Report, 2006 Surveying the Digital Future—The World Internet Project - USC Annenberg School--Center for the Digital Future
 
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Pew Internet & American Life Project Tracking Survey, 2007
YouTube channel
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MN political news Social media expert Client Responding to reporter I pitched Energy industry
Putting it all together ,[object Object],[object Object],[object Object]
 
 
How do you know it’s working? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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