SlideShare uma empresa Scribd logo

Analytics For Leaders

•Transferir como PPT, PDF•
•
Tunheim
Tunheim
TecnologiaNegócios
1 de 39
Analytics For Leaders 2010 Nonprofit Leadership Conference – Thriving is the New Normal Beyond Website Analytics: Leveraging Technology June 3, 2010
Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.
Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics ,[object Object],[object Object]
Web Analytics ,[object Object],Segment Google Analytics stats for any link to your site. ,[object Object],[object Object]
Web Analytics Look at heatmaps showing Mouse Movement, Clicks, Scroll and Attention. Watch recordings of action visitors experience with your site Determine at what stage people are opting out of form completion Learn visitor demographics
Web Analytics Red = scrolled slowest, most engaged with site Blue = scrolled quickest, least engaged with site Clicktale’s Scrolling Heatmap ,[object Object],[object Object]
Web Analytics ,[object Object],Hover to reveal link click rates ,[object Object],[object Object],[object Object]
Web Analytics ,[object Object],Shows which parts of your page visitors are clicking on. Hot colors equal more clicks. ,[object Object],[object Object]
Web Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Web analytic tools: Get Clicky, Statcounter
Search Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Analytics ,[object Object],[object Object],[object Object],[object Object],Other search analytic tools: Keyword Discovery , Wordtracker
Competitive Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analytics ,[object Object]
Competitive Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Analytics ,[object Object],Other blog analytics tools: Google Reader , Bloglines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],Search and setup email updates of the latest relevant social media results (blog, microblog, etc.) based on your choice of search phrase.
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object]
Social Analytics ,[object Object],Active Fans = Fans who have written on your wall or engaged with your posts in the last week. ,[object Object],[object Object],[object Object]
Social Analytics ,[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object]
Social Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Analytics ,[object Object]
Link Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Analytics ,[object Object],Other link analytics: Delicious
Link Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Using Analytics To Investigate, Evaluate & Decide
Using Analytics To Investigate, Evaluate & DecideUsing Analytics To Investigate, Evaluate & Decide
Using Analytics To Investigate, Evaluate & DecideTunheim
 
The NEWs Cycle: How People Interact With Media In The Social Age
The NEWs Cycle: How People Interact With Media In The Social AgeThe NEWs Cycle: How People Interact With Media In The Social Age
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media MarketingDavid Erickson
 
Beyond Web Analytics
Beyond Web AnalyticsBeyond Web Analytics
Beyond Web AnalyticsTunheim
 
How People Consume The News
How People Consume The NewsHow People Consume The News
How People Consume The NewsDavid Erickson
 
Search and digital media monitoring
Search and digital media monitoringSearch and digital media monitoring
Search and digital media monitoringCelestine Achi
 
Social Media for Presenting and Touring: From Experiment to Strategy
Social Media for Presenting and Touring: From Experiment to StrategySocial Media for Presenting and Touring: From Experiment to Strategy
Social Media for Presenting and Touring: From Experiment to StrategyDavid Dombrosky
 
Ama draft - may 8th - marshall sponder closing keynote - delivered
Ama draft - may 8th - marshall sponder closing keynote - deliveredAma draft - may 8th - marshall sponder closing keynote - delivered
Ama draft - may 8th - marshall sponder closing keynote - deliveredMarshall Sponder
 

Recomendados

Using Analytics To Investigate, Evaluate & Decide
Using Analytics To Investigate, Evaluate & DecideUsing Analytics To Investigate, Evaluate & Decide
Using Analytics To Investigate, Evaluate & DecideTunheim
 
The NEWs Cycle: How People Interact With Media In The Social Age
The NEWs Cycle: How People Interact With Media In The Social AgeThe NEWs Cycle: How People Interact With Media In The Social Age
The NEWs Cycle: How People Interact With Media In The Social AgeTunheim
 
The Future Of Social Media Marketing
The Future Of Social Media MarketingThe Future Of Social Media Marketing
The Future Of Social Media MarketingDavid Erickson
 
Beyond Web Analytics
Beyond Web AnalyticsBeyond Web Analytics
Beyond Web AnalyticsTunheim
 
How People Consume The News
How People Consume The NewsHow People Consume The News
How People Consume The NewsDavid Erickson
 
Search and digital media monitoring
Search and digital media monitoringSearch and digital media monitoring
Search and digital media monitoringCelestine Achi
 
Social Media for Presenting and Touring: From Experiment to Strategy
Social Media for Presenting and Touring: From Experiment to StrategySocial Media for Presenting and Touring: From Experiment to Strategy
Social Media for Presenting and Touring: From Experiment to StrategyDavid Dombrosky
 
Ama draft - may 8th - marshall sponder closing keynote - delivered
Ama draft - may 8th - marshall sponder closing keynote - deliveredAma draft - may 8th - marshall sponder closing keynote - delivered
Ama draft - may 8th - marshall sponder closing keynote - deliveredMarshall Sponder
 
Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social MediaRippling Effect
 
Research vs Monitoring social media
Research vs Monitoring social mediaResearch vs Monitoring social media
Research vs Monitoring social mediaMediaBadger
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping InJulie Dennehy
 
How the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingHow the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingWebtrends
 
Brief intro Facebook Marketing
Brief intro Facebook MarketingBrief intro Facebook Marketing
Brief intro Facebook MarketingWebtrends
 
IIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PRIIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PREoin Kennedy
 
Holistic measurement and monitoring, PRecious Communications, 11-2013
Holistic measurement and monitoring, PRecious Communications, 11-2013Holistic measurement and monitoring, PRecious Communications, 11-2013
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
 
Social Media - Monitoring & The Real Time Web
Social Media - Monitoring & The Real Time WebSocial Media - Monitoring & The Real Time Web
Social Media - Monitoring & The Real Time WebJodi Gersh
 
Facebook versus twitter
Facebook versus twitterFacebook versus twitter
Facebook versus twitterKirk Yamamoto
 
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Marshall Sponder
 
How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?La French Tech
 
Using Social Media in the New Sports Community
Using Social Media in the New Sports CommunityUsing Social Media in the New Sports Community
Using Social Media in the New Sports CommunitySteve Momorella
 
Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010wimisteve
 
Social media analysis and strategy
Social media analysis and strategySocial media analysis and strategy
Social media analysis and strategyNectaria Lovejoy
 
e-Consultancy - Reputation Management
e-Consultancy - Reputation Managemente-Consultancy - Reputation Management
e-Consultancy - Reputation ManagementGed Carroll
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentationJason Posner
 
Introduction to Digital Marketing - Case Study - Social Media Optimization
Introduction to Digital Marketing - Case Study - Social Media OptimizationIntroduction to Digital Marketing - Case Study - Social Media Optimization
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
 
An Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterAn Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterChris Baccus
 
The Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderThe Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderMarshall Sponder
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-mediaAngus Fox
 
Marketing Analytics Presentation
Marketing Analytics PresentationMarketing Analytics Presentation
Marketing Analytics PresentationDavid Erickson
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analyticsJake Aull
 

Mais conteúdo relacionado

Mais procurados

Research vs Monitoring social media
Research vs Monitoring social mediaResearch vs Monitoring social media
Research vs Monitoring social mediaMediaBadger
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping InJulie Dennehy
 
How the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingHow the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingWebtrends
 
Brief intro Facebook Marketing
Brief intro Facebook MarketingBrief intro Facebook Marketing
Brief intro Facebook MarketingWebtrends
 
IIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PRIIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PREoin Kennedy
 
Holistic measurement and monitoring, PRecious Communications, 11-2013
Holistic measurement and monitoring, PRecious Communications, 11-2013Holistic measurement and monitoring, PRecious Communications, 11-2013
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
 
Social Media - Monitoring & The Real Time Web
Social Media - Monitoring & The Real Time WebSocial Media - Monitoring & The Real Time Web
Social Media - Monitoring & The Real Time WebJodi Gersh
 
Facebook versus twitter
Facebook versus twitterFacebook versus twitter
Facebook versus twitterKirk Yamamoto
 
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Marshall Sponder
 
How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?La French Tech
 
Using Social Media in the New Sports Community
Using Social Media in the New Sports CommunityUsing Social Media in the New Sports Community
Using Social Media in the New Sports CommunitySteve Momorella
 
Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010wimisteve
 
Social media analysis and strategy
Social media analysis and strategySocial media analysis and strategy
Social media analysis and strategyNectaria Lovejoy
 
e-Consultancy - Reputation Management
e-Consultancy - Reputation Managemente-Consultancy - Reputation Management
e-Consultancy - Reputation ManagementGed Carroll
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentationJason Posner
 
Introduction to Digital Marketing - Case Study - Social Media Optimization
Introduction to Digital Marketing - Case Study - Social Media OptimizationIntroduction to Digital Marketing - Case Study - Social Media Optimization
Introduction to Digital Marketing - Case Study - Social Media OptimizationSiby Kuriakose
 
An Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterAn Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterChris Baccus
 
The Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderThe Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderMarshall Sponder
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-mediaAngus Fox
 

Mais procurados (20)

Leveraging Social Media
Leveraging Social MediaLeveraging Social Media
Leveraging Social Media
 
Research vs Monitoring social media
Research vs Monitoring social mediaResearch vs Monitoring social media
Research vs Monitoring social media
 
Dennehy PR Tapping In
Dennehy PR Tapping InDennehy PR Tapping In
Dennehy PR Tapping In
 
How the Big Brands do Facebook Marketing
How the Big Brands do Facebook MarketingHow the Big Brands do Facebook Marketing
How the Big Brands do Facebook Marketing
 
Brief intro Facebook Marketing
Brief intro Facebook MarketingBrief intro Facebook Marketing
Brief intro Facebook Marketing
 
IIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PRIIA Diploma in Digital Marketing - Online PR
IIA Diploma in Digital Marketing - Online PR
 
Holistic measurement and monitoring, PRecious Communications, 11-2013
Holistic measurement and monitoring, PRecious Communications, 11-2013Holistic measurement and monitoring, PRecious Communications, 11-2013
Holistic measurement and monitoring, PRecious Communications, 11-2013
 
Social Media - Monitoring & The Real Time Web
Social Media - Monitoring & The Real Time WebSocial Media - Monitoring & The Real Time Web
Social Media - Monitoring & The Real Time Web
 
Facebook versus twitter
Facebook versus twitterFacebook versus twitter
Facebook versus twitter
 
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...Analytics for Musicians - Presentation to Chamber Music America - December 2n...
Analytics for Musicians - Presentation to Chamber Music America - December 2n...
 
How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?How to develop your Social Media strategy in Russia?
How to develop your Social Media strategy in Russia?
 
Using Social Media in the New Sports Community
Using Social Media in the New Sports CommunityUsing Social Media in the New Sports Community
Using Social Media in the New Sports Community
 
Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010Ennen_Wharton_OMS_2010
Ennen_Wharton_OMS_2010
 
Social media analysis and strategy
Social media analysis and strategySocial media analysis and strategy
Social media analysis and strategy
 
e-Consultancy - Reputation Management
e-Consultancy - Reputation Managemente-Consultancy - Reputation Management
e-Consultancy - Reputation Management
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentation
 
Introduction to Digital Marketing - Case Study - Social Media Optimization
Introduction to Digital Marketing - Case Study - Social Media OptimizationIntroduction to Digital Marketing - Case Study - Social Media Optimization
Introduction to Digital Marketing - Case Study - Social Media Optimization
 
An Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at TwitterAn Automotive Strategist's Look at Twitter
An Automotive Strategist's Look at Twitter
 
The Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring MarshallsponderThe Future Of Social Media Monitoring Marshallsponder
The Future Of Social Media Monitoring Marshallsponder
 
110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media110514 ez0ne-ioftech-practical-social-media
110514 ez0ne-ioftech-practical-social-media
 

Semelhante a Analytics For Leaders

Marketing Analytics Presentation
Marketing Analytics PresentationMarketing Analytics Presentation
Marketing Analytics PresentationDavid Erickson
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analyticsJake Aull
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationJake Aull
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesJake Aull
 
Web 2.0 new metrics new media oct 2011
Web 2.0 new metrics new media oct 2011Web 2.0 new metrics new media oct 2011
Web 2.0 new metrics new media oct 2011margaret francis
 
Social media analytics slides
Social media analytics slidesSocial media analytics slides
Social media analytics slidesJake Aull
 
Measuring And Monitoring Activities on Social Media
Measuring And Monitoring Activities on Social MediaMeasuring And Monitoring Activities on Social Media
Measuring And Monitoring Activities on Social MediaPepovski Darko
 
Data: The Good, The Bad and the Confusing
Data: The Good, The Bad and the ConfusingData: The Good, The Bad and the Confusing
Data: The Good, The Bad and the ConfusingSherri Horton
 
Social Media Monitoring
Social Media MonitoringSocial Media Monitoring
Social Media MonitoringLouise Jett
 
Measure what counts on social
Measure what counts on socialMeasure what counts on social
Measure what counts on socialFilipp Paster
 
Social Media Data Analysis and Visualization Tools
Social Media Data Analysis and Visualization ToolsSocial Media Data Analysis and Visualization Tools
Social Media Data Analysis and Visualization ToolsSayani Majumder
 
Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10jarroddambro
 
Highlights from Search Engine Strategies, NY,NY 2011
Highlights from Search Engine Strategies, NY,NY 2011Highlights from Search Engine Strategies, NY,NY 2011
Highlights from Search Engine Strategies, NY,NY 2011Luna Web
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media MarketingRegalix
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media MarketingRegalix
 
Cheap SMO plan Digitalpugs Media
Cheap SMO plan Digitalpugs MediaCheap SMO plan Digitalpugs Media
Cheap SMO plan Digitalpugs MediaDigitalPugs Media
 
Measuring social media with Google Analytics
Measuring social media with Google AnalyticsMeasuring social media with Google Analytics
Measuring social media with Google AnalyticsGraeme Benstead-Hume
 
Pillars of Social Media
Pillars of Social MediaPillars of Social Media
Pillars of Social MediaRobin Low
 

Semelhante a Analytics For Leaders (20)

Marketing Analytics Presentation
Marketing Analytics PresentationMarketing Analytics Presentation
Marketing Analytics Presentation
 
Social Media analytics
Social Media analyticsSocial Media analytics
Social Media analytics
 
GSU Audience Analysis & Segmentation
GSU Audience Analysis & SegmentationGSU Audience Analysis & Segmentation
GSU Audience Analysis & Segmentation
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slides
 
Web 2.0 new metrics new media oct 2011
Web 2.0 new metrics new media oct 2011Web 2.0 new metrics new media oct 2011
Web 2.0 new metrics new media oct 2011
 
Social media analytics slides
Social media analytics slidesSocial media analytics slides
Social media analytics slides
 
Measuring And Monitoring Activities on Social Media
Measuring And Monitoring Activities on Social MediaMeasuring And Monitoring Activities on Social Media
Measuring And Monitoring Activities on Social Media
 
Analyzing Your Traffic
Analyzing Your TrafficAnalyzing Your Traffic
Analyzing Your Traffic
 
Data: The Good, The Bad and the Confusing
Data: The Good, The Bad and the ConfusingData: The Good, The Bad and the Confusing
Data: The Good, The Bad and the Confusing
 
Social Media Monitoring
Social Media MonitoringSocial Media Monitoring
Social Media Monitoring
 
Measure what counts on social
Measure what counts on socialMeasure what counts on social
Measure what counts on social
 
Social Media Data Analysis and Visualization Tools
Social Media Data Analysis and Visualization ToolsSocial Media Data Analysis and Visualization Tools
Social Media Data Analysis and Visualization Tools
 
Intro to Simply Measured
Intro to Simply MeasuredIntro to Simply Measured
Intro to Simply Measured
 
Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10Jarrod Dambro SEM Seminar 1.14.10
Jarrod Dambro SEM Seminar 1.14.10
 
Highlights from Search Engine Strategies, NY,NY 2011
Highlights from Search Engine Strategies, NY,NY 2011Highlights from Search Engine Strategies, NY,NY 2011
Highlights from Search Engine Strategies, NY,NY 2011
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media Marketing
 
Analytics For Social Media Marketing
Analytics For Social Media MarketingAnalytics For Social Media Marketing
Analytics For Social Media Marketing
 
Cheap SMO plan Digitalpugs Media
Cheap SMO plan Digitalpugs MediaCheap SMO plan Digitalpugs Media
Cheap SMO plan Digitalpugs Media
 
Measuring social media with Google Analytics
Measuring social media with Google AnalyticsMeasuring social media with Google Analytics
Measuring social media with Google Analytics
 
Pillars of Social Media
Pillars of Social MediaPillars of Social Media
Pillars of Social Media
 

Mais de Tunheim

The Future Of Social Media
The Future Of Social MediaThe Future Of Social Media
The Future Of Social MediaTunheim
 
Minnesota Legislators On Facebook
Minnesota Legislators On FacebookMinnesota Legislators On Facebook
Minnesota Legislators On FacebookTunheim
 
Why & How To Use Social Media To Market Your Wedding Business - 08/18/09
Why & How To Use Social Media To Market Your Wedding Business - 08/18/09Why & How To Use Social Media To Market Your Wedding Business - 08/18/09
Why & How To Use Social Media To Market Your Wedding Business - 08/18/09Tunheim
 
Crisis Communications - How To Manage Negative News
Crisis Communications - How To Manage Negative NewsCrisis Communications - How To Manage Negative News
Crisis Communications - How To Manage Negative NewsTunheim
 
Open Source Politics - Barack Obama's Multichannel Marketing Campaign
Open Source Politics - Barack Obama's Multichannel Marketing CampaignOpen Source Politics - Barack Obama's Multichannel Marketing Campaign
Open Source Politics - Barack Obama's Multichannel Marketing CampaignTunheim
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingTunheim
 
Expert Positioning Using LinkedIn
Expert Positioning Using LinkedInExpert Positioning Using LinkedIn
Expert Positioning Using LinkedInTunheim
 
YouTube & You Too! Video Marketing For Recruiting
YouTube & You Too! Video Marketing For RecruitingYouTube & You Too! Video Marketing For Recruiting
YouTube & You Too! Video Marketing For RecruitingTunheim
 
Millennials And Microgiving
Millennials And MicrogivingMillennials And Microgiving
Millennials And MicrogivingTunheim
 
How People Use Technology To Consume Media 050708
How People Use Technology To Consume Media 050708How People Use Technology To Consume Media 050708
How People Use Technology To Consume Media 050708Tunheim
 
Getting The Most Out Of Social Networks
Getting The Most Out Of Social NetworksGetting The Most Out Of Social Networks
Getting The Most Out Of Social NetworksTunheim
 
Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908Tunheim
 
Conversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication StrategyConversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication StrategyTunheim
 
Marketing To Millennials
Marketing To MillennialsMarketing To Millennials
Marketing To MillennialsTunheim
 

Mais de Tunheim (14)

The Future Of Social Media
The Future Of Social MediaThe Future Of Social Media
The Future Of Social Media
 
Minnesota Legislators On Facebook
Minnesota Legislators On FacebookMinnesota Legislators On Facebook
Minnesota Legislators On Facebook
 
Why & How To Use Social Media To Market Your Wedding Business - 08/18/09
Why & How To Use Social Media To Market Your Wedding Business - 08/18/09Why & How To Use Social Media To Market Your Wedding Business - 08/18/09
Why & How To Use Social Media To Market Your Wedding Business - 08/18/09
 
Crisis Communications - How To Manage Negative News
Crisis Communications - How To Manage Negative NewsCrisis Communications - How To Manage Negative News
Crisis Communications - How To Manage Negative News
 
Open Source Politics - Barack Obama's Multichannel Marketing Campaign
Open Source Politics - Barack Obama's Multichannel Marketing CampaignOpen Source Politics - Barack Obama's Multichannel Marketing Campaign
Open Source Politics - Barack Obama's Multichannel Marketing Campaign
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Expert Positioning Using LinkedIn
Expert Positioning Using LinkedInExpert Positioning Using LinkedIn
Expert Positioning Using LinkedIn
 
YouTube & You Too! Video Marketing For Recruiting
YouTube & You Too! Video Marketing For RecruitingYouTube & You Too! Video Marketing For Recruiting
YouTube & You Too! Video Marketing For Recruiting
 
Millennials And Microgiving
Millennials And MicrogivingMillennials And Microgiving
Millennials And Microgiving
 
How People Use Technology To Consume Media 050708
How People Use Technology To Consume Media 050708How People Use Technology To Consume Media 050708
How People Use Technology To Consume Media 050708
 
Getting The Most Out Of Social Networks
Getting The Most Out Of Social NetworksGetting The Most Out Of Social Networks
Getting The Most Out Of Social Networks
 
Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908Strategic Marketing With Linked In 040908
Strategic Marketing With Linked In 040908
 
Conversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication StrategyConversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication Strategy
 
Marketing To Millennials
Marketing To MillennialsMarketing To Millennials
Marketing To Millennials
 

Último

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusZilliz
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfOverkill Security
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Victor Rentea
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024The Digital Insurer
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKJago de Vreede
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 

Último (20)

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Cyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdfCyberprint. Dark Pink Apt Group [EN].pdf
Cyberprint. Dark Pink Apt Group [EN].pdf
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUKSpring Boot vs Quarkus the ultimate battle - DevoxxUK
Spring Boot vs Quarkus the ultimate battle - DevoxxUK
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 

Analytics For Leaders

  • 1. Analytics For Leaders 2010 Nonprofit Leadership Conference – Thriving is the New Normal Beyond Website Analytics: Leveraging Technology June 3, 2010
  • 2. Who We Are: About Tunheim Partners Well-regarded thinking and crisp execution – these are the building blocks of Tunheim Partners. Our clients turn to us to help them capitalize on important communications opportunities. We respond with insightful counsel and service to help them achieve their objectives.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Web Analytics Look at heatmaps showing Mouse Movement, Clicks, Scroll and Attention. Watch recordings of action visitors experience with your site Determine at what stage people are opting out of form completion Learn visitor demographics
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.