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Tukang baja ringan jakarta selatan 081313462267

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PT. Rafli Natama
Adress Office : JL.Dr Sumarno No.19 Penggilingan Jakarta
087887330287 atau 081313462267 Call/SMS.
Atau Kunjungi:
www.raflinatama.co.id

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Tukang baja ringan jakarta selatan 081313462267

  1. 1. How to Price Your Work Brad Weaver @sbradweaver
  2. 2. Hello.
  3. 3. Brad Weaver Partner // Director of Design at Nine Labs
  4. 4. @sbradweaver
  5. 5. Obligatory Greetings.
  6. 6. Money is Uncomfortable
  7. 7. PRICING FOR PROFIT “Money taps into our deepest emotions and symbolizes what we fear, hope for, and desire in life.” -Mikelann Valterra
  8. 8. My Story why I’m up here
  9. 9. Avoid Emotional Pricing Your gut is not a calculator.
  10. 10. Professional (n). a person engaged in a specified activity as one’s main paid occupation rather than a pastime.
  11. 11. Clients want to talk about money … they just don’t know how.
  12. 12. How much is a website? or App, Logo, Photoshoot, Brochure, etc.
  13. 13. We can educate clients to ask a better question…
  14. 14. How much do you charge?
  15. 15. Profit & Stability Get Control with Solutions-Oriented Thinking
  16. 16. Step 1
  17. 17. Know What You Need Stop flying blind.
  18. 18. Your Shop Rate
  19. 19. There is a formula Yay!
  20. 20. There is a formula. Yay! (expenses + profit) ÷ hours = rate
  21. 21. (expenses + profit) ÷ hours = rate
  22. 22. Recurring Expenses + 1/12 of Annual Expenses + 30% for Taxes
  23. 23. (expenses + profit) ÷ hours = rate
  24. 24. Additional 20% of Total Expenses
  25. 25. (expenses + profit) ÷ hours = rate
  26. 26. Number of Billable Hours for Deliverables per Month
  27. 27. (expenses + profit) ÷ hours = rate
  28. 28. (expenses + profit) ÷ hours = rate
  29. 29. ($10,000 + $2,000) ÷ 80 hours = $150 per hour
  30. 30. Your Shop Rate
  31. 31. But, Why? Who, What, Where, When, How
  32. 32. It’s not that simple. If it were, we wouldn’t be here.
  33. 33. This is not your billing rate! If it were, we wouldn’t be here.
  34. 34. But, Why? Who, What, Where, When, How
  35. 35. Value Who, What, Where, When, How
  36. 36. PRICING FOR PROFIT “Clients pay you for solutions, not the time it took you to get there.” -Mike Monteiro
  37. 37. Market Rates Who, What, Where, When, How
  38. 38. Quality Good, Fast, or Cheap. Pick Two.
  39. 39. Raising your Prices You can do it! Raising your Prices You can do it!
  40. 40. What do I do with this thing?
  41. 41. 7 Pricing Models Hourly Billing Flat Project Pricing Package Pricing Value-Based Pricing Time or Value-based Retainers Performance Pricing Equity Pricing
  42. 42. Hourly Billing Hours out, dollars in.
  43. 43. Flat Project Pricing Fixed Fees for fixed deliverables.
  44. 44. I Suck at Estimating
  45. 45. Like Peanut Butter & Jelly
  46. 46. Package Pricing Publicly defined costs for tangible services.
  47. 47. Value-Based Pricing Getting paid for your brain, not your hands.
  48. 48. I take less time to get to a solution. Getting it done right without watching the clock.
  49. 49. What your market will bear
  50. 50. Your track record and past experience
  51. 51. The perceived value to the client
  52. 52. Value is in the eye of the beholder
  53. 53. Comparison is key
  54. 54. How do you find out what others are charging?
  55. 55. Time-based Retainers Hours out, dollars in… but guaranteed.
  56. 56. Value-based Retainers Now we’re cooking.
  57. 57. *Retainer Agreements A critical caveat.
  58. 58. Performance-based Pricing Risk for future reward.
  59. 59. Equity or Ownership Risk for future reward.
  60. 60. Which is best and when? There’s no such thing as one size fits all.
  61. 61. Hourly Billing Hours out, dollars in. Strategy/Consulting Design Front-end dev (HTML, CSS, JS) Template projects One-off components Flat/Value Pricing
  62. 62. Hourly Billing Hours out, dollars in. Complex dev Team contributions Repairs/maintenance Small strategy, consulting, UX Hourly
  63. 63. Hourly Billing Hours out, dollars in. Strategy, consulting, UX Repetitive/Cyclical creative Sites that require routine maintenance Content Strategy/Writing Time-based Retainer
  64. 64. Hourly Billing Hours out, dollars in. IA/UX Campaigns Branding & Marketing Content Strategy Value-based Retainer
  65. 65. Core Practices Putting the “fun” in fundamentals.
  66. 66. Avoid Emotional Pricing. Your gut is not a calculator. 1 Track Your Time
  67. 67. 2 Log Communications
  68. 68. 3 Get a Contract & Deposit
  69. 69. Avoid Emotional Pricing. Your gut is not a calculator. 4 Define Scope in Writing
  70. 70. Avoid Emotional Pricing. Your gut is not a calculator. 5 Invoice on Time
  71. 71. Avoid Emotional Pricing. Your gut is not a calculator. 6 Set Boundaries
  72. 72. Avoid Emotional Pricing. Your gut is not a calculator. 7 Review Immediately
  73. 73. Avoid Emotional Pricing. Your gut is not a calculator. 8 Manage Your Money
  74. 74. Resources & Tools Get a bigger bookshelf (or iPad).
  75. 75. github.com/bradweaver/ pricingfortheweb
  76. 76. November 2015
  77. 77. @sbradweaver
  78. 78. Thanks!

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