Presentation for social media team in GroupM Interaction

1. Social Media Training
GroupM Interaction
Jakarta, 12 February 2013

2. Indonesian Digital Marketing Trend
• The fall of Group Buying Site
• The rising of ecommerce
• Online transaction mostly still on Kaskus &
Facebook
• Integrated Campaign Online & Offline
• The challenge of Big Data

3. Indonesian Social Media Trend
• The importance of visual
• Campaign based on video and short movie in
Youtube
• Integrated content management across
channel
• Social Media Content that drive traffic to
website
• Social media role beyond engagement

4. THE IMPORTANCE ROLE OF SOCIAL
MEDIA FOR BRAND

5. Inbound Marketing
• Awareness
• Engagement
• Consumer Research
• Product Education
• Create demand to end users (for B2B)
• Create demand
• Direct Selling
• Leads to sales
• Drive traffic to website
• Drive traffic to store

6. Customer Relationship Management
(CRM)
• Customer Service
• Consumer Database
• Lead to sales
• Loyalty
• Find Evangelist

7. SOCIAL MEDIA CONTENT

8. General Tips
• Drive them by great content, not spoiling with
prizes!
• Relevancy with your audience
• Create conversations
• Talkable
• Personal and informal

9. Tips for Facebook
• Use all the features that Facebook have
• Understand the logic of edgerank
• Visual that entertaining and branded
• 70% General Content & 30% about products

10. Facebook Edgerank
EdgeRank is the name of the algorithm which
Facebook uses to determine what appears in their
users’ news feeds. It is largely based on 3 factors:
• AFFINITY
• EDGE WEIGHT (e.g videos, photos and links)
• RECENCY

11. Tips for Twitter
• Be interesting & unique!
• Be personal
• Create conversation
• Tips and sharing knowledge is important
• Use hashtag to measure your reach
• Give space for ReTweet (RT)
Source: Econsultancy Report “Twitter for Business”

12. Tips for Youtube
• Durations
• Talkable content
• Ask them to comment and share
• Optimize SEO
• Seeding on other channel
• Interactive technology
• Evaluate analytics to improve performance
Source: Econsultancy Report “Online Video Best Practice Guide”

13. CASE STUDY

14. Say It with “Branded” Picture

15. Make Them Want It!!!

16. Make Sure You Are Talkable!!!
Only in 2
weeks!!
Comment: 197
Likes: 336
Dislikes: 20
(by 9 Feb 2013)

17. Finding Relevancy and Desire of
Audience

18. Engaging Branded Content in Facebook

19. Engaging Content in Twitter
Feeding the
fantasy of Lolita
Syndrom

20. Gimmick of exclusivity not Prizes!!!

21. Joining Without Understanding

22. Presented By:
Tuhu Nugraha Dewanto
Twitter: @Tuhunugraha
Blog:
Kompasiana.com/Tuhunugraha
LinkedIn:
www.linkedin.com/in/tuhunugraha