How to Promote Your Brand in Social Media
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The landscape, frame work of thinking and case study how to use social media for your business. This is the content that I share in CCJ Club Jakarta event.
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How to Promote Your Brand in Social Media
- 1. How To Promote Your Brand in Social Media Jakarta, 16 August 2015
- 3. Growth of Digital Channel
- 4. Most Active Social Media Platform
- 5. Social Media Channel • Blogs: Wordpress, Blogger • Microblogging: Twitter, Plurk, Koprol • Location based social network: Gowalla, Foursquare, Facebook Place • Events: Meetup.com, Eventful • Online Advocacy & Fun Raising: Causes • Wikis: Wikipedia, Wikimu • Social Bookmarking: Digg, Google Reader • Video Blog: Youtube
- 7. Facebook Characteristic • Social Graph • Full of engagement feature • Edge Rank Constraint • Mass Social Media Platform • Strong Tie Network
- 8. Twitter Characteristic • Interest Graph • More on Urban People • Weak Tie Network
- 9. Youtube Characteristic • Interest Graph • Second largest search engine • Weak Tie Network
- 10. Instagram Characteristic • Interest Graph • The benchmark for lifestyle • Demand for great visuals • Weak Tie network
- 11. Digital Strategy
- 12. Define Your Social Media Strategy • Awareness • Education • Sales • Engagement • Loyalty • Create need
- 13. Key Success Factors • Clear social media objective • Choose the right channels • Content Strategy and clear call to action • Story telling
- 14. Case Study of HijUp.com HijUp.com use Facebook, Twitter, Instagram, Blog even Pinterest to educate and create needs of the customers. One of the best brand with great content marketing in Indonesia
- 15. Case Study Brodo Brodo is one of the most inspirational local brand that very innovative explore social media for reaching the target audience
- 16. Case Study Cambridge Satchel Start us SME, the founder modified the classic satchel bag, and endorse blogger, create strong story telling and now collaboration with a lot of designer
- 17. Case Study GoJek Go Jek create a lot of content that shareable trough social media that create awareness and product trial
- 18. WOM Gojek Cantik This girl utilized for this campaign is not a real GoJek Driver just to make viral.
- 19. Case Study Promoting WWW.HM We don’t have any budget for promotion, I just concentrate mostly trough social media for promotion, create buzz, maintain community and trigger WOM, and it become best seller
- 20. Case Study Pop Up Market PopUp a yearly event held by Prasetya Mulya students use social media to promote their event.
- 21. Case Study Tees.co.id Endorse Rasya A measurable campaign by endorsement trough social media, with sales conversion to ecommerce website
- 22. Tuhu Nugraha Dewanto COO Upnormals PingFans Book Writer “WWW.HM Defining Your Digital Strategy” Twitter: @Tuhunugraha E-mail: tuhu.nugraha@gmail.com LinkedIn: www.linkedin.com/in/tuhunugraha Group: https://www.facebook.com/groups/DefiningYourDigitalStrategy/ (Discussion and curated content about digital strategy)