Aby Linkedin pomáhal biznisu

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Ako využiť Linkedin ako nástroj, s ktorým bude rásť váš biznis? Máte šancu veľmi rýchlo a veľmi efektívne preskočiť konkurenciu. Pohľad, kde sme teraz a kde môžeme byť. Pripravené pre seminár Enforum: LinkedIn - nástroj pro váš business, Brno, 14. 11. 2013

Marketing

ABY
LINKEDIN
POMÁHAL
BIZNISU
Ľubomír TUCHSCHER, november 2013

MIESTO PRE KAŽDÝ BIZNIS

Neopubli Porter Novelli 2013

2

ALE NIE KAŽDÝ MYSLÍ NA BIZNIS

Neopubli Porter Novelli 2013

3

ZÁLEŽÍ NA PRIORITÁCH
ROZVOJ
PODNIKANIA
KORPORÁTNA
KOMUNIKÁCIA
NÁBOR

Neopubli Porter Novelli 2013

5

PARADOX LINKEDINU
KONTINUÁLNE RASTÚ PASÍVNE PROFILY
ALE

AKTÍVNE PROFILY RASTÚ RÝCHLEJŠIE

Neopubli Porter Novelli 2013

6

NAJÚSPEŠNEJŠÍ ZÁSAH
KONVERZIA 116
FOLLOWEROV NA
• 12,775 IMPRESIÍ
• 275 KLIKOV
• 52 INTERAKCIÍ
• 2.56% ENGAGEMENT
• NOVÉ KONTAKTY
• NOVÉ ZÁKAZKY
• 100% RAST
FOLLOWEROV

Neopubli Porter Novelli 2013

7

FAKTORY ÚSPECHU
NAČASOVANIE

KONTINUÁLNA
PRÁCA

ORIGINÁLNY
VIZUÁLNY
OBSAH

Neopubli Porter Novelli 2013

8

Ľubomír Tuchscher
Neopublic Porter Novelli / November 2013
www.neopublic.sk
@tuchscher
linkedin.com/in/tuchscher

9

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Aby Linkedin pomáhal biznisu

1. ABY LINKEDIN POMÁHAL BIZNISU Ľubomír TUCHSCHER, november 2013

2. MIESTO PRE KAŽDÝ BIZNIS Neopubli Porter Novelli 2013 2

3. ALE NIE KAŽDÝ MYSLÍ NA BIZNIS Neopubli Porter Novelli 2013 3

4. A NIEKTO NEMYSLÍ VÔBEC V TOP 50 SLOVENSKÉHO LINKEDINU 8% 16 % 52 % 48 % NEMÁ PRI PROFILE LOGO CHÝBA INFORMÁCIA O FIRME NEMÁ INFORMÁCIU O PRODUKTE NEZVEREJNILO ŽIADEN STATUS Neopubli Porter Novelli 2013 4

5. ZÁLEŽÍ NA PRIORITÁCH ROZVOJ PODNIKANIA KORPORÁTNA KOMUNIKÁCIA NÁBOR Neopubli Porter Novelli 2013 5

6. PARADOX LINKEDINU KONTINUÁLNE RASTÚ PASÍVNE PROFILY ALE AKTÍVNE PROFILY RASTÚ RÝCHLEJŠIE Neopubli Porter Novelli 2013 6

7. NAJÚSPEŠNEJŠÍ ZÁSAH KONVERZIA 116 FOLLOWEROV NA • 12,775 IMPRESIÍ • 275 KLIKOV • 52 INTERAKCIÍ • 2.56% ENGAGEMENT • NOVÉ KONTAKTY • NOVÉ ZÁKAZKY • 100% RAST FOLLOWEROV Neopubli Porter Novelli 2013 7

8. FAKTORY ÚSPECHU NAČASOVANIE KONTINUÁLNA PRÁCA ORIGINÁLNY VIZUÁLNY OBSAH Neopubli Porter Novelli 2013 8

9. Ľubomír Tuchscher Neopublic Porter Novelli / November 2013 www.neopublic.sk @tuchscher linkedin.com/in/tuchscher 9

Aby Linkedin pomáhal biznisu

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Aby Linkedin pomáhal biznisu