Details on Creating a Lead Generation Plan for your Managed Service Provider (MSP) business by Richard Tubb (www.tubblog.co.uk).
Presentation originally delivered as part of a webinar for MSP Business Management (www.mspbusinessmanagement.com) on 20th June, 2013.
You can view the recording of the webinar at http://www.mspbusinessmanagement.com/webinar/creating-lead-generation-plan-your-msp
8. 8
Other Activities
» Create a competition/give-away quarterly
» Write a Press Release monthly
» Direct Marketing – letters - monthly
» Cold Calling new prospects - weekly
» Exhibiting at Trade Events - quarterly
» Undertake speaking engagement - monthly
» Client Account Management visit - weekly
9. 9
Conclusion
» Marketing is a system, NOT an event
» Rate yourself through a Scorecard to encourage consistency
» Don’t let lack of technique prevent you from getting started
» Don’t try to do too much, too soon
» Start small – create positive habits
11. 11
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