For short-term apartment renters looking for convenient, affordable, trendy home décor solutions, and are dissatisfied with the hassle of purchasing items individually for their apartments, our product is a predefined collection of home décor items that provides an effortless home décor purchasing experience and short-term decorative solution. Unlike current home furniture and décor leasing companies (such as CORT and CFL) that provide costly and inconvenient renting experience, our product is affordable, flexible, and trendy with easy to purchase options.

1. HomeDecor

2. Our Team
1. Quang Nguyen
2. Bo Jin
3. Dequan Jin
4. Sayak Ghosh
5. Amy Luu

3. Market Segmentation

4. Market Segmentation
Home/Apt developer Hotel owners Students
• Less cash commitment to
decoration
• Improve potential buyer experience
and increase chance of buying
• Reduce design cost
• Time saving
• Diffentiator
• Less cash commitment to
decoration
• Improve customer's experience,
increase hotel owner's revenue
• Time saving
• Diffentiator
• Less cash commitment to
decoration
• Improve living ambience in a
convenient manner
• Time saving
• Large realstate developers • Three star hotel chain • Major university (RGA, RVA)
• Low entry barrier
• High competition
• High power of customer
• Hard to obtain customers
• Low entry barrier
• High competition
• High power of customer
• Hard to obtain customers
• Low entry barrier
• High competition
• High power of customer
• Design company • Hotel association • University
• Furniture rental company
• Ikea, Target
• Amazon.com
• Furniture rental company
• Ikea, Target
• Amazon.com
• Furniture rental company
• Ikea, Target
• Amazon.com

5. Beachhead Market
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6. End User Profile
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7. Total Addressable Market (TAM)

8. Persona
Jennifer Crockford