Researched the history and current strategies for KFC and provide strategic recommendations for their expansion into China.

1. in China Blake Felson Eric LeDuc Teo Tertel Soe Hlaing

2. Current Strategies Multidomestic Strategy Menu Differentiation & Upscale Experience Superior Internal Distribution System Economies of Scale and Quality Control Target Youth Market Extensive Employee Training 1964 1973 1987 1975 1930 1952

4. Scale of Operations

5. Threats

6. Health Trends

8. Econ: Growth & Expansion

10. Critical Concerns Political Uncertainty Growing Big and Staying Small Market in Transition Maintain Dominance

11. Recommendations Multi Branding Proactive Lobbying Supplier Network Organizations Protect Brand Identity +

12. Steps

13. Questions?