1. How Rakuten is planning to
run their entir business in
English?
s1190125 Tsubasa Omori

2. Contents
1,Rakuten's Official Lamguage is English
2,Necessity of English in Rakuten
3,Influence by Strategy
4,Uniqlo Clothing Chain
5,Nomura Holdings
6,Rakuten has Acquired Foreign Companies
7,Score of TOEIC
8,Myconclusion

3. Rakuten's official language is
English
English is official language in Rakuten.
If people who can't speak English in 2 years,
the people will be fired.
Now, cafeteria menus are written in English.

4. Necessity of English in Rakuten
Rakuten has about 6,000 employee that
include 400 none japanese employee.
Japanese company has people who can speak
English, but the people don't speak English for
japanese people. The people speak English for
foreign country people. But Rakuten employee
speak English for Japanese.

5. Inflluennce by Strategy
Employee of Rakuten have to learn English and
have to speak English by 2 years. So,
employee of rakuten have many pressure to
learn English.
Many employee of Rakuten receive lesson of
English from Berlitz Japan inc.

6. Uniqlo Clothing Chain
Uniqlo Clothing Chain said that official
language will be English in March 2012.
However employee of uniqlo need not to speak
English in a meeting and exchange e-mail.

7. Nomura Holdings
Employee of Nomura Holdings have to speak
English, if there are some foreign member but
employee need not to speak English for
Japanese employee.
However Nomura Holdings has no rule to
English.

8. Rakuten has acquired Foreign
Companies
Rakuten has acquired foreign companies, So,
there are many foreign employee in Rakuten.
Employee of Rakuten have to speak English for
foreign employee.
Rakuten strategy of English differ to Nomura,
Nissan and Uniiqlo.

9. Score of TOEIC
Employee of Rakuten is required 600~750
point TOEIC score, because Employee who
can't take 600~750 TOEIC score can't speak
English.
If employee can't get 600~700 TOEIC score,
the employee can't get a job in Rakuten and will
be fired.

10. My conclusion
I think employee should speak English for
foreign country emloyee, but need not to speak
English for japanese. The strategy of Rakuten
is forcible strategy. But I think that all employee
nees to speak English.