Ma.gnolia's Adventures in Spam Control

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Slides from a quickly composed panel presentation at SxSW08

Tecnologia Notícias e política

Weeding out Worms
Ma.gnolia’s Adventures in Spam Control

Re: Spam
• spam is a drag
• spammers heart social software
• our tools for good also are spammer’s
tools for bad
• ugly numbers: 75-80% of new accounts are
spam

Methods

• One site, many accounts
• Too legit to quit: few legit-looking links
• Joe SEO: getting rich quick
• You Can’t Fool Me: proﬁle-aware
• Had Enough Yet?: Importing volume links

What Didn’t Work

• No-follow
• Akismet
• Weed-on-sight
• Recaptcha

What does Work

• Accept that there’s no 100% win
• Gardeners
• Whitelist, with a shade of gray

About Gardeners

• Enabled trusted members to move
accounts on and off of whitelist
• Not a job, contest or vendetta
• (Eventually) Gardeners will make new
Gardeners, using the network for good

Meet a Gardener

Links
• Larry’s spammer exposé blog post: http://
ma.gnolia.com/wufare

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How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Ma.gnolia's Adventures in Spam Control

1. Weeding out Worms Ma.gnolia’s Adventures in Spam Control

2. Re: Spam • spam is a drag • spammers heart social software • our tools for good also are spammer’s tools for bad • ugly numbers: 75-80% of new accounts are spam

3. Methods • One site, many accounts • Too legit to quit: few legit-looking links • Joe SEO: getting rich quick • You Can’t Fool Me: proﬁle-aware • Had Enough Yet?: Importing volume links

4. What Didn’t Work • No-follow • Akismet • Weed-on-sight • Recaptcha

5. What does Work • Accept that there’s no 100% win • Gardeners • Whitelist, with a shade of gray

6. About Gardeners • Enabled trusted members to move accounts on and off of whitelist • Not a job, contest or vendetta • (Eventually) Gardeners will make new Gardeners, using the network for good

7. Meet a Gardener

8. Links • Larry’s spammer exposé blog post: http:// ma.gnolia.com/wufare