1. tzuu-wang shein // design portfolio

2. // contents Portfolio Contents (# of Pieces by Type)

3. // graphic design Intranet Splash Page Graphic Client: The Boeing Company Role: Summer Intern (Web Developer) Boeing’s IT department was redesigning the Houston intranet portal and wanted to reinvigorate the spirit of the space operations group, which owned the space station, rockets, and various other joint-programs with NASA. This graphic served as a temporary entry point and was created in Photoshop using freehand shapes, impact type, adapted internal stock photos, and glow effects.

4. // interactive Personal Design Blog and Entry Page Client / Role: Personal The blog serves as my creative outlet, which I use to discuss the many aspects between promises made by brands and the user experience (performance) after point of sale. Topics include observations on marketing (digital, interactive), advertising, branding, industrial/product design, design thinking and management, user experience design, social media, and customer insight. Blog runs on a custom Wordpress installation, using a slightly adapted theme. Header images are from personal photos. Photos in entries are either personal or creative commons photos from flickr. Splash page was custom created.

5. // interactive Social Email Newsletter Client: Accenture (employed) Role(s): Designer, Producer, Team Lead The business intelligence practice within Accenture was growing at a fast pace, but leadership wanted to a way to stay connected, keep the feeling of a close-knit group, and communicate key announcements. I proposed, designed, and lead a team to produce a visually appealing and engaging quarterly social newsletter. The format was HTML and adapted for Microsoft Outlook use. Themes and hyperlinked icons were used to encourage user interaction and feedback. Email also served to direct users back to internal social networking and news sites.

6. // interactive Website Redesign Exercise Client: SensorLogic Role: Freelance Designer (part-time) SensorLogic was planning a website redesign and solicited entries to inspire their own internal web team. My design focused on their brand, core capabilities(sensors that could proactively prevent issues or downtime with industrial products or fleets), and simplicity. Graphics were created in Photoshop and the theme leveraged the color and tone of the client Logo. Page content took a more corporate approach (as requested) and provided clear offering info, news, and events. Clutter and unnecessary information were removed to create a cleaner and more effective front page.

7. // photography Landscape photo that captures a theme of balance and harmony. Santa Monica, CA.

8. // photography Contrast photo depicting a barren landscape. Death Valley.

9. // photography Silhouette shot against a backdrop of layered waves. Intent was to show a juxtaposition of calm and chaos.

10. // photography Boat and cabin, framed by a tree canopy and creating a peep-hole effect. Grouse Mountain, Vancouver.

11. // photography Light study. Getty Museum, Los Angeles.

12. // photography Photo capturing architectural curved forms and shadows. Getty Museum, Los Angeles.

13. // photography Floral focus shot. Longwood Gardens, PA.

14. // freehand art Freehand sketches of physical objects representing common emotions. Clockwise from top left: annoyance, tension, tranquility, anger, fear.

15. // freehand art Freehand interpretation of a 1930s portrait. This piece served as a study in capturing shadows and light.

16. // freehand art Light sketch of an anime character, with focus on female form and movement.

17. // freehand art Sketch of an outdoor scene, showing multiple objects and perspective.