Skroutz.gr, the most popular price & product comparison engine in Greece, is a case study for the Greek E-commerce. In its 10 year course, the website has incorporated many innovations which have helped the website to become the leader in the E-commerce business and establish a strong user base. Powerful search engine, user centric (UX) philosophy, contextual design (responsive web design) and innovative mobile apps, are some of its competitive advantages. Let's take a quick tour through the challenges, the best practices and the company's achievements since its beginning.