Adidas Full Digital Marketing Strategy

1. Digital Marketing
Strategy
By: Trystin Scott

2. - Founded in 1924 in Germany
- Now a worldwide company
- Highly recognized
Products:
- Shoes
- Athletic Equipment
- Clothing

3. Target
Audience:
o Young
athletes
o Ages 13-21
o Male/Female
o Middle
School, High
School, and
College

4. Appealing to the Younger Athletes…
 Out of the ordinary
products
Bright, Colorful, New!
Up-tempo commercials
Modernized background
music with flow
Using Superstar icons in
marketing products

5. Soccer Basketball
• David Beckham • Derrick Rose
• Lionel Messi • Kevin Garnett
Football
• Robert
Griffin III
Superstar Icons

6. Social Media
Social media is a great
way to reach out to the
• Over 13 million likes on
audience and promote
their Facebook page
new products and
• Millions of followers on
changes in the company.
their multiple Twitter
Also a great way for
pages
feedback. With these
three sources, Adidas can
post pictures, comments,
and promotions.

7. ADIDAS CO. AdWords Sports Attire
Clothing Athletic
Jerseys Adidas
Facebook Equipment
Adidas
Shoes Twitter Cleats

8. Budget and
Strategy
 Hire an agency at $250/hr.
 Get the marketing and
plans done in two weeks
and no more than 100
hours of work
 Make sure to update the
three social media sites
and monitor
comments/feedback
 Invest in AdWords
 Total Cost = (Agency is
$25,000 and $2,400
AdWord total at $28 CPC)
is around $27,400

9. Tracking Progress…….
ADIDAS will be able
to track the
progress of their
digital marketing
scheme through an
increase in sales
overall of their
products and a
greater amount of
followers on social
media sites.

10. The Race to Success
• Put some money
towards a plan and
• Attracting the strategy that will
target audience increase sales
with the new • Record the progress
outstanding to make sure the plan
products works
• Use superstar icons
to promote the
products
• Use big social
media outlets to
gain attention and
new consumers