Quality Score is a metric used by Google to measure the relevancy of ads. It affects key metrics like impressions, ad position, and cost-per-click. Quality Score is determined by factors such as click-through rate, keyword and ad relevancy, landing page quality, and other user experience metrics. Maintaining a high Quality Score is important as it can increase exposure, lower advertising costs, and generate more conversions for advertisers.
Improving Quality Score - The Value of Being More Relevant
1. Improving Quality Score:
The Value of Being More Relevant
Develop a Systematic, Sustainable Approach to Rasing Quality Score
to Increase Exposure, Lower Costs, and Generate More Conversions.
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