What's New at Trustpilot? Product Reviews
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Trustpilot’s new Product Reviews reinforce trust in your products and supercharge your website’s conversion rate, while giving you SEO benefits and stronger CTR for your product pages in organic search. In this 35 minute webinar, you’ll learn: - How easy it is to add Product Reviews to your website (spoiler alert: 20 minutes or less, no API or developers needed) - How Product Reviews can improve your SEO ranking and click-through-rates in both paid and organic search - And much more!
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What's New at Trustpilot? Product Reviews
- 1. Welcome to today’s webinar: What’s New at Trustpilot? Product Reviews The session will begin shortly.
- 2. Welcome to today’s webinar! What’s New at Trustpilot? Product Reviews Joe Giarratano Customer Success Team Lead, USA Today’s Speaker
- 3. Questions? ●Use the “Questions” pane on the control panel to ask any questions throughout the webinar ●We’ll answer questions as they come, at the end of the session, and via email
- 4. Agenda ●What are Product Reviews and why are they so important? ●How do Trustpilot’s new features help me get and showcase Product Reviews? ● Live demo! ●Q&A
- 5. Product Reviews What’s the big deal?
- 6. 12x more consumers trust Product Reviews than manufacturer descriptions 63% of consumers are more likely to purchase from a site if it has product ratings and reviews
- 7. Product Reviews… Establish Trust Product reviews have been shown to: ⬆ Conversion ⬆ Average order size ⬇ Cart abandonment Particularly beneficial for proprietary products!
- 10. Product Reviews… Boost SEO & SEM
- 11. Product Reviews boost SEO IMPROVE ORGANIC RANKINGS with content that is... ● Relevant & keyword-rich ● Engaging & user-generated ● Fresh & consistently-updated IMPROVE ORGANIC CLICK-THROUGHS with stand-out search results featuring... ● RICH SNIPPETS! ★★★★★
- 12. Product Reviews boost organic CTR with Rich Snippets Product star ratings appear in organic search results up to 30% CTR increase!
- 13. Product Reviews boost SEM Product Listing Ads in Google Search and Google Shopping up to 15% CTR increase!
- 14. RECAP Product Reviews help your business succeed by... ● Giving a boost to your SEO & SEM, helping you win against your competition and drive even more qualified traffic to your site ● Establishing trust with your customers by displaying product-specific feedback from like-minded consumers, which improves website conversion ● Setting customer expectations, which improves customer satisfaction and reduces returns/complaints ● Providing product-specific insights, which help you make strategic business decisions
- 15. Trustpilot Product Reviews & SEO TrustBox Get Product Reviews & make them work for you!
- 16. Getting Product Reviews Couldn’t be simpler! Product Review Invitation Options: ● Trustpilot eCommerce Apps (Shopify, Magento, BigCommerce, & WooCommerce) ● Bulk manual invitations ● AFS ● Custom API integration But wait, there’s more! ● Import Product Reviews from other sources ● Easily syndicate Product Reviews to Google Shopping and Product Listing Ads
- 17. Showcase your Product Reviews With our brand-new, SEO-supercharged, Product Reviews TrustBox! ● Super easy to implement (2 lines of code, no developer or API necessary) ● Uses Google-recommended coding for indexing content and rich snippet stars Translation: SEO Boost! ● Does not impact page load time ● If you import reviews from other sources, use the Multi-Source SEO TrustBox
- 19. CUSTOMER JOURNEY PRODUCT & SERVICE REVIEW TRUSTBOXES PRODUCT & SERVICE REVIEW INVITATIONS PRODUCT REVIEWS & SERVICE REVIEWS ★★★★★ Organic Results Google AdWords Google Seller Ratings Google Product Listing Ads
- 20. RECAP Trustpilot’s Product Reviews solution is a no-brainer: ● Super simple process for collecting reviews ● Best-in-class on-page TrustBox widget: ○ Easy implementation ○ Earn Rich Snippets and star ratings in your organic results ★★★★★ ○ Improved website conversion, cart abandonment, average order value, and product returns ● Your Product Reviews feed directly to Google to populate stars in Shopping Ads and Product Listing Ads ★★★★★
- 21. NEXT STEPS ● Recap email - please take the survey! ● Interested in adding Product Reviews to your Trustpilot package? Reach out to your Success Manager and they’ll get you up and running in no time!
- 22. Questions? ?
- 23. Thank you! We want your feedback! Please respond to the survey.
Notas do Editor
- 2 mins after Start Time Start the recording. Hold for 3 seconds before beginning your introduction. Suggested Script: “Hello everyone and welcome to A Shift in Consumer Expectations. I’m Christian Adam and I [GIVE A LITTLE DETAIL ABOUT YOUR BACKGROUND AND WHAT YOU DO] here at Trustpilot. So today we’ll have 35 minutes for our presentation, followed by 10 minutes of Q&A with our presenter, Anne Winzinger, who I will introduce in just a moment. But first, a couple of administrative notes. First, we really do want this to be a discussion, so we encourage you to ask any and all questions in the chat pane (or questions pane). I’ll be keeping track of these for the Q&A session towards the end. Second, if you’re wanting us to go back or repeat something you might have missed, no problem, we’re recording the webinar. We’ll send around the recording via email by tomorrow at the latest. Alright, so let’s get started!