My Marketing training material

1. Color
harmony
Truong Nguyen

2. Khái niệm
• Hai hoặc nhiều màu được gọi là hài hòa khi chúng tạo được cân bằng
thị giác, dễ nhìn cho mắt
• Hai hoặc nhiều màu được gọi là tranh chấp khi chúng làm nhiễu thị
giác.
Truong Nguyen

3. Lý thuyết chung
Truong Nguyen

4. Lý thuyết chung: Màu sơ cấp, thứ cấp, tam cấp
Primary colors: Basic colors Secondary color: Mixing Tertiary color: Mixing one
Red, Blue, Yellow two primary colors primary color with one
secondary color
1 2 3
Truong Nguyen

5. Lý thuyết chung: Màu nóng, lạnh
Warm colors are vivid and energetic, and tend to advance in space.
Cool colors give an impression of calm, and create a soothing impression.
White, black and gray are considered to be neutral
Truong Nguyen

6. Lý thuyết màu: Tints, Shades, and Tones
Tints - adding white to a pure hue
Shades - adding black to a pure hue
Tones - adding gray to a pure hue:
Truong Nguyen

7. Monochromatic (đơn sắc)
Uses variations in lightness and saturation of a single color
Use tints, shades, and tones of the key color to enhance the scheme
Truong Nguyen

8. Analogous (đơn tông)
Similar hues. Adjacent to one another on the color wheel.
One color is used as a dominant color while others are used to enrich the
scheme
Avoid using too many hues in the analogous scheme, because this may ruin the harmony
Truong Nguyen

9. Complementary (hệ bù)
Two colors that are opposite each other on the color wheel.
Looks best when putting a warm color against a cool color
If you use a warm color (red or yellow) as an accent, you can desaturate the opposite cool colors to
put more emphasis on the warm colors.
Avoid using desaturated warm colors (e.g. browns or dull yellows)
Truong Nguyen

10. Split complementary (hệ bù đôi)
Uses a color and the two colors adjacent to its complementary.
Provides high contrast without the strong tension of the complementary scheme
Use a single warm color against a range of cool colors to put an emphasis on the warm color (red
versus blues and blue-greens, or orange versus blues and blue-violets).
Avoid using desaturated warm colors (e.g. browns or dull yellows)
Truong Nguyen

11. Triadic (tam tông)
Uses three colors equally spaced around the color wheel.
Offers strong visual contrast while retaining balance, and color richness
Choose one color to be used in larger amounts than others.
If the colors look gaudy, try to subdue them.
Truong Nguyen

12. Tetradic (double complementary)
Uses four colors arranged into two complementary color pairs
If the scheme looks unbalanced, try to subdue one or more colors.
Avoid using pure colors in equal amounts.
Truong Nguyen

13. Square
The square color scheme is similar to the Triadic, but with all four colors
spaced evenly around the color circle
Works best if you let one color be dominant
Truong Nguyen