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001 famous growth hack air bnb and the ultimate cross post strategy
1.
© Meg Media
Incorporated. All rights reserved. Famous Growths Hacks: AirBNB and the Ultimate Cross Post Strategy AirBNB is a website that enables homeowners around the world to book out extra rooms or their entire residence to people who are traveling and looking for an alternative to hotels and hostels. They have received over 790 million in funding and have listings in 192 countries. How was AirBNB creative with technology? AirBNB creatively implemented a cross posting growth hack by including code that allowed hosts to post their listings on AirBNB and on Craigslist simultaneously, leveraging the existing large user base on Craigslist for their new company. Through this innovative tactic, they were able to reach more eyeballs and bring more users into the AirBNB ecosystem, resulting in wider reach, more traffic to their own website, and more bookings. How did AirBNB focus on what people want? AirBNB knew they had to get creative and find a way to get the first bookings for the first hosts on their website. They needed a boost to build a solid community and build brand recognition. Utilizing the Craigslist audience helped build momentum and the user base, increasing activity on the AirbBNB website and, therefore, helping hosts make money off their extra space. They were also in touch with guests’ needs by understanding the desire for more diverse accommodation options. What can we learn from AirBNB? AirBNB’s growth hack teaches us that there is value to be found in existing communities whose members may have similar interests to your own target market. Find the communities (on and offline) that your target
2.
© Meg Media
Incorporated. All rights reserved. belongs to and find a way to integrate reaching that community through marketing.
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