Bridging the Divide, Finding Common Ground - Mike Platt, Indiana Pork Association Executive Director, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.

1. Bridging The
Divide, Finding Common
Ground
Michael Platt
Executive Director
mplatt@inpork.org
317-872-7500

3. “Be Bold”
“Engage”
“Educate”
“Be Proactive”
“Tell Our Story”
“Move The Needle”
“Provide Transparency”

4. Fair Oaks Attendance
Year General Group Total
2009 109,914 47,106 157,020
2010 128,958 55,268 184,226
2011 167,042 71,590 238,632

5. 500
Miles
82
million
people

6. Pig Adventure
Core Messages
Pork farming is compatible with the
environment.
Pork farmers care about their animals.
Pork is good for you.

7. Tourable Farm
Pig Adventure
Learning objectives
• Interaction with animal experts
• Stewardship on display
• Hands-on feel in controlled
environment
Key audiences
• General consumers
• Industry stakeholders
• Meat buyers and retailers
• Key decision makers

8. Pig Adventure

9. Pig Adventure
Pork Education Center
A building will be constructed on the Fair Oaks main
campus for viewing of fun and interactive educational
exhibits before and/or after the Pig Adventure tour. It
will join the dairy educational building, birthing barn
and cheese factory/restaurant on the main campus.

10. Pig Adventure
Distance Learning
Distance learning is an important component of the Fair
Oaks Pig Adventure. Video conferencing will make it
possible for students in classrooms, retailers, and key
leaders anywhere to be connected to the site providing
direct contact with the farm workers engaged with their
daily work activities.

11. Pig Adventure
Call To Action
We need your help!
 Open Doors to Potential Donors
 Consider a Gift From Your Organization
 Visit Fair Oaks and see it for yourself
mplatt@inpork.org

12. Pig Adventure
Discussion/Questions

13. “It is not the critic who counts; not the man
who points out how the strong man
stumbles, or where the doer of deeds could
have done them better. The credit belongs to
the man who is actually in the arena, whose
face is marred by dust and sweat and blood;
who strives valiantly; who errs, who comes
short again and again, because there is no
effort without error and shortcoming; but
who does actually strive to do the deeds; who
knows great enthusiasms, the great
Teddy Roosevelt
devotions; who spends himself in a worthy
April 23, 1910
cause; who at the best knows in the end the
triumph of high achievement, and who at the “The Man In The
worst, if he fails, at least fails while daring Arena”
greatly, so that his place shall never be with
Sorbonne, Paris
those cold and timid souls who neither know
victory nor defeat.”