USFRA Antibiotics Messaging and Antibiotics Working Group - Linda Eatherton, Partner/Director, Global, Food & Nutrition Practice, Ketchum, from the 2014 NIAA Annual Conference titled 'The Precautionary Principle: How Agriculture Will Thrive', March 31 - April 2, 2014, Omaha, NE, USA. More presentations at http://www.trufflemedia.com/agmedia/conference/2014_niaa_how_animal_agriculture_will_thrive

1. Creating Trust in
Agriculture
Focus on Antibiotic Use – April 1, 2014
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3. Why U.S. Farmers & Ranchers Alliance?
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4. 4

5. Time to Fight?
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6. We Can Turn Today’s War
Into a Conversation.
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Led by Farmers and Ranchers…

7. 7

8. THE LANGUAGE
THAT WORKS

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14. Maslansky survey, October 2011
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16. Maslansky survey, October 2011
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17. Maslansky survey, October 2011
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19. Maslansky survey, October 2011
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— Farmer, Indiana

21. MORE PRECISE USE
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24. ANTIBIOTICS
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28. USFRA ACTIVITIES
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32. 32

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36. 36

37. 37

40. 40

41. Farmland Trailer
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42. Coming Soon