These are the slides from my keynote at WordCamp Brisbane. There's a lot in here and I'm not sure they make much sense without the presenter but people have been asking for them.

1. RECURRING REVENUE
ROADMAP

2. 2

3. 3

4. 4

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12

13. 13

14. 14

15. 15

16. 16

17. 17

18. 18

19. 19

20. 20

21. 21
Welcome to the
Subscription Economy.

22. 22
“I’ve watched several hundred businesses
fail because they have not found a way to
acquire customers at a low enough cost.”
David Skok - forentrepreneurs.com

23. 23
It’s now easier than ever to create
Recurring Revenue from anywhere.

24. 24
The way we Communicate & Buy has
changed forever.

25. 25

26. 26

27. 27

28. 28

29. 29

30. 30

31. 31
The Recurring Revenue
Movement.

32. 32

33. 33
How to create Recurring Revenue
without the overwhelm of building
new products from scratch.

34. 34
From client services to 100%
Recurring Revenue.

35. 35
Proved the market existed
BEFORE we built anything.

36. 36
Troy Dean
Recurring Revenue
Roadmap
@troydean

37. 37

38. 38

39. 39

40. 40

41. 41

42. 42
8 Years of Split Testing.

43. 43
Predictable CashFlow

44. 44
Plan For Growth

45. 45
Loyal Customers

46. 46
Steady Income

47. 47
Location Independent

48. 48
Impact More People

49. 49

50. 50
Impact The Right People

51. 51
“This won’t work in my
business…”

52. 52
Pizza

53. 53
Men’s Wear

54. 54

55. 55
Razors

56. 56
Web Design

57. 57
Accountants

58. 58
Guitar Teachers

59. 59
Cars

60. 60
Heavy Machinery

61. 61
You Can Always
Find An Excuse

62. 62
Today Is All About You!

63. 63
RECURRING REVENUE
ROADMAP

64. 64
The 6 “P’s” Of
Recurring Revenue.
P P P
P P P

65. 65
The 6 “P’s” Of
Recurring Revenue.
P P P
P P P

66. 66
PEOPLEP

67. 67
Know Your Peeps

68. 68

69. 69

70. 70

71. 71

72. 72
Physical description +
what they want +
their biggest problem +
how they buy +
best way to communicate =
Perfect Client

73. 73

74. 74
Know Your Peeps

75. 75
The 6 “P’s” Of
Recurring Revenue.
P P P
P P P

76. 76
PRODUCTP

77. 77
Know Whatchoo Got

78. 78

79. 79

80. 80

81. 81

82. 82
Category
Components
How It Works

83. 83
Hosting

84. 84
Maintenance

85. 85
Support

86. 86
Content Management

87. 87
Email Campaigns

88. 88
Webinars

89. 89
Advice

90. 90
Affiliate Products

91. 91
Memberships

92. 92
Credits

93. 93

94. 94

95. 95
Information and Insights
(Online Courses)

96. 96
Recurring Value

97. 97
Know Whatchoo Got?

98. 98
The 6 “P’s” Of
Recurring Revenue.
P P P
P P P

99. 99
PACKAGINGP

100. 100
WIIFM

101. 101
What’s in it FOR ME?

102. 102
Benefits

103. 103

104. 104

105. 105

106. 106
Value Stacking

107. 107

108. 108
Crafting the Offer

109. 109

110. 110
The Story of Why

111. 111
Start With Why
Simon Sinek

112. 112
PACKAGINGP

113. 113
The 6 “P’s” Of
Recurring Revenue.
P P P
P P P

114. 114
PROCESSP

115. 115
How You Going to Deliver?

116. 116

117. 117
Document the Procedures &
Use Technology & People
to Drive Them

118. 118
Sales Procedure

119. 119
On Boarding

120. 120
Support

121. 121
Reporting

122. 122
Procedure Name &
Procedure Description

123. 123
Document the Procedures &
Use Technology & People
to Drive Them

124. 124
How You Going To Deliver?

125. 125
The 6 “P’s” Of
Recurring Revenue.
P P P
P P P

126. 126
PROFITP

127. 127
The Tools and the Team

128. 128

129. 129

130. 130
Sales and Marketing

131. 131
Customer Service

132. 132
Server Admin

133. 133
Shipping and Returns

134. 134
Accounting

135. 135

136. 136
Use Technology & People
to Deliver Value at a Profit.

137. 137
The Tools and the Team

138. 138
PROFITP

139. 139
The 6 “P’s” Of
Recurring Revenue.
P P P
P P P

140. 140
PROVEP

141. 141
Build What You Know You
Can Sell

142. 142

143. 143
Business Lab

144. 144
Problem Worth Solving
Message Match The Market
Will People Pay
Riskiest Assumption

145. 145
Problem Worth Solving

146. 146
Are Others Doing It?

147. 147
Dance Class Membership?

148. 148

149. 149
Accounting?

150. 150

151. 151
Get Out of the Building

152. 152

153. 153
Worst Business Advice Ever

154. 154
Gut Instinct

155. 155
Feedback Loop

156. 156
Message Match the Market?

157. 157
Find Your Audience

158. 158

159. 159
Landing Page

160. 160

161. 161

162. 162

163. 163

164. 164
Will People Pay?

165. 165

166. 166
Talk to Potential Customers

167. 167
Concierge Version

168. 168
Ask for the $$$

169. 169

170. 170
Riskiest Assumption

171. 171
Market Size

172. 172
Trust

173. 173
Profitable

174. 174
Mitigate The Risk

175. 175
Our Example:

176. 176
Pay For Information

177. 177
Premium Webinar
$97 - $197

178. 178
Sold 84 tickets

179. 179
55 Survey Responses

180. 180
6 Skype Calls

181. 181
4 Day Launch - 55 Sales

182. 182
Problem Worth Solving
Message Match The Market
Will People Pay
Riskiest Assumption

183. 183
PROVEP

184. 184
The 6 “P’s” Of
Recurring Revenue.
P P P
P P P

185. 185
Q&A?

186. &
186
STAY CURIOUS
MAKE SOME NOISE

187. revrev.me/brisbane
187