Facebook has over 118 million active daily users in India who spend an average of 55 minutes per day on the platform. 70% of content on social media should provide valuable information to followers, 20% should share other sources, and 10% should promote products. The optimal time for posting on social media is between 1-4pm as it results in the highest click rate and engagement. Brands can increase their visibility by following a 70-20-10 content ratio, posting between 1-4pm, using relevant hashtags, and adding high resolution images to make posts more appealing.