Unlocking the value of the Internet of Things is dependent on understanding just what all of those billions of devices are *doing*

1. Analytics for the Internet of Things
Shawn Conahan

2. $1 trillion
$8.9 trillion
$19 trillion
$17 trillion
U.S. GDP
Cisco CEO, John Chambers
IDC
Harbor Research
Predicted IOT market value
28 billion things
212 billion things
every thing

3. IOT: Just add Internet to Things?

4. Connectivity is being fundamentally misapplied in IoT.

5. The people and companies building smart,
connected things that will win the most are those
who understand that the greatest value of smart,
connected things is in the data they generate.

6. Internet companies do not conduct focus groups.

7. Internet companies do not conduct focus groups.

8. Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013
2.4 billion
people connected to the internet
Information is power.
Google has built a $380 billion
business using analytics to
understand the data generated
by users of the internet.

9. Collecting and applying device data changes:
- A product into a solution,
- A product company into a solution provider,
- A consumer into a partner.
Analytics is powerful.

10. What happened and why?
What is going to happen?
What should I do about it?
Analytics can tell you:
Descriptive
Predictive
Prescriptive

12. Descriptive Analytics

13. Descriptive Analytics

14. Predictive Analytics

15. Predictive Analytics

16. Prescriptive Analytics

17. Prescriptive Analytics

18. Prescriptive Analytics

19. Who owns and controls the data?

20. Are you a product company or a data company?

21. 38.5%
61.5%
Non Human Traffic
Human Traffic
2.4 Billion
Source: Incapsula , Bot traffic is up to 61.5% of all website traffic, 2013; Ericsson, More than 50 billion connected devices: Taking connected devices to mass market and profitability, 2011
Internet use today
People connected
to the internet
Internet use in 2020
10%
Human Web
90%
Internet of Things
50 Billion
Google
Your company
Things connected
to the internet

22. The most important link on the
IOT value chain is analytics.

23. Connectivity is your link to your customers.
Analytics is your link to understanding them.

24. Whitepaper version: info.tellient.com/whitepaper
Call me maybe: shawn@tellient.com