This 2-page brochure is part of an integrated, branding strategy to identify the organization's literature with similar publications and messaging. My goal was to create clean, simple lines and feature client testimonials that shared a similar thread with the audience.

1. Ways To Get Involved
Donate
A Hand Up... Not A Hand Out
Habitat for Humanity of Lee County, Inc. is a non-profit organization dedicated to eliminating
On every dollar donated, substandard housing in Lee & Hendry counties. Through the use of volunteer labor and donations of
Habitat uses 95 cents to money and materials, the organization provides simple, decent housing for deserving families. Habitat
provide decent, affordable homes are sold at no profit to the new homeowners, who make monthly, interest-free mortgage
housing and spends only payments to Habitat for Humanity. Payments from these no-interest mortgages are used to build more
4.6 cents on administrative
homes, creating a perpetual legacy to the community.
costs. All of Habitat’s operations are funded from
donations. Materials can also be donated to Habitat’s
thrift stores to help generate revenue for more History
homes. Habitat for Humanity International was founded in 1976 in Americus, Georgia. While based on Christian
beliefs, the organization welcomes homeowners, employees, and volunteers from all backgrounds. Four
Volunteer years later, Habitat for Humanity of Lee County joined the efforts. Today, the Lee County chapter has
Habitat for Humanity relies built more than 1000 homes and with a plan to provide another 100 this year.
on volunteers to build and
rehab homes for deserving
families. But that’s not Program
all. The organization also To qualify for a Habitat for Humanity home, applicants must be in need of housing, able to pay a zero-
needs volunteers for office tasks like data entry and interest mortgage, and willing to partner with Habitat. In this partnership, homeowners must give 250
bulk mailing as well as in the thrift store to help price “sweat equity” hours (service to Habitat), attend classes to become self-sufficient homeowners and
and sort items. contribute $1200 toward closing costs.
Apply For Homeownership or Rent Homes
Habitat for Humanity serves It costs about $133,000 to build each home. Of that, $50,000 in cash is required to purchase building
to provide affordable materials. Funds come in the form of tax-deductible donations from places of worship, individuals,
homeownership for low- corporations, and other organizations. Habitat for Humanity of Lee County builds in North Fort Myers,
income to very low-income
Cape Coral, Lehigh Acres, Fort Myers, Bonita Springs, Pine Island, Clewiston and Labelle.
families. The organization
also offers senior citizens
the option of renting one of Habitat’s 60 units in a Donations
complex of affordable apartments located in North Habitat for Humanity of Lee County does not receive federal government funding or money from
Fort Myers. Habitat for Humanity International. Instead, all donations are raised on a local level from individuals,
places of worship, corporations and civic organizations and Habitat thrift stores. For every donated
Shop
dollar, $.95 goes directly toward construction. Donations are tax deductible.
Habitat has two thrift stores
in the community that
help generate funding for Volunteers
homes. Habitat’s North Fort Whether its building homes, stuffing newsletters or fundraising, Habitat for Humanity relies on
Myers and Labelle stores are volunteers to complete its mission. Volunteers must be 14 years of age. Anyone interested in
responsible for providing more than half a dozen participating should sign up on Habitat’s website to view current volunteer opportunities.
homes each year.
Habitat for Humanity of Lee County, Inc. • 1288 N. Tamiami Trail • North Fort Myers • Florida • 33903 • P: 239-652-0434 • F: 239-652-0386 • www.habitat4humanity.org

2. Learn More
Twice a month, Habitat for Humanity of Lee
County holds a one-hour informational class
on the history and facets of the housing
organization. The class also includes a tour
of the ten acre campus located in North Fort
Myers. If you’d like to learn more, call Habitat
to sign up for the class. 239-652-0434 ext:1678
“Before Habitat, our family of six lived in a RV for
almost two years before God blessed us with home
through Habitat; a blessing it truly is. Our house is
a beautiful castle to me and my family. Sometimes I Habitat
have to sit back and look around at what we’ve been
blessed with to really believe it. We are finally home.
for Humanity
Thank you Habitat so much and to your supporters of Lee County, FL
also.” - Bridget Masterson, Habitat Homeowner
Affordable Housing
For Hardworking Families
Office Location & Hours
1288 N. Tamiami Trail
North Fort Myers
Tues. - Fri. from 6:30 a.m. to 5 p.m.
Call 239.652.0434 for more information. “I think most of us feel we’ve gotten so much out of
life that it’s time to give back and this is one of the
Thrift Store Locations & Hours ways we can do that. There are a lot of wonderful
charities out there, but I think Habitat really does
1288 N. Tamiami Trail
get the resources into the hands of those who need A Hand-Up, Not A Hand-Out
North Fort Myers to benefit the most. You can see the work in the
Mon. - Sat. community and it’s really a thrilling experience,” says 1288 N. Tamiami Trail
Pelican Landing resident Ted Smith. North Fort Myers, FL 33903
9 a.m. to 5 p.m.
Call 239.652.0388 for more information. P: (239) 652-0434
F: (239) 652-0386
www.habitat4humanity.org