Module 6 of 7: Personal branding

1. Module 6: Personal Branding And Journalism

5. Brands permeate every waking moment of our lives

8. Brands and eggs

9. Made in Malaysia Made in U.S.A Made in Italy Made in Switzerland Made in Japan Made in Germany

10. Brands can dominate a category

11. Brands can differentiate within a category: Luxury car versus… “ Engineering excellence” “ High performance” “ Safety”

12. Brands = personality

13. Your image matters

14. Expect to be attacked

15. Brands can evolve

16. “ I wanted the campaign to be very bold , very sensual and very atmospheric. To carry off all these references and all this sophistication , we needed the ultimate performer, and for me, that was Madonna ,” Louis Vuitton designer Marc Jacobs

20. Personal audit “wong chun wai” Note: Based on simple Google audit on Jan 14, 2010 Beta: webmii.com Nil 3/18 Nil Neutral Nil 5/18 Nil Doppelganger 30 percent 5/18 30 percent Negative 70 percent 5/18 70 percent Positive Google Blogsearch Google images Google search

21. Case study: Barack Obama and Social Media

27. Social media and the banana leaf

28. Digital banana leaf

29. 1 st Social Media President

31. The stats Source: Edelman

33. Blog

34. Facebook and 14 other social networks

35. 1,800 YouTube videos

36. Staying connected in 2010

39. Example: Niki Cheong

40. The inside story on a blog

41. Tweet, status update on Facebook

44. Your digital neighbourhood matters 300 90,000 27,000,000

45. Media brands are increasingly defined more by the community http://www.flickr.com/photos/hankins/