(http://www.trimaxsolutions.com/Blog/tabid/726/entryid/528/Adverts-coming-soon-to-Instagram.aspx) - Ever since Instagram was bought by Facebook in April 2012, there has been widespread speculation about how the app would be used for monetary gain. It came as no surprise to some when Instagram recently announced that it will soon be rolling out ads. This week sample ads are being rolled out to US users over the age of 18, to give insight into the look and feel of ads, which are expected to then be released worldwide soon after.

1. Adverts coming soon to Instagram
Financial gain from ads
Ever since Instagram was bought by Facebook in April 2012, there has been widespread
speculation about how the app would be used for monetary gain. It came as no surprise to
some when Instagram recently announced that it will soon be rolling out ads. This week
sample ads are being rolled out to US users over the age of 18, to give insight into the look
and feel of ads, which are expected to then be released worldwide soon after.
www.trimaxsolutions.com
Social Media Marketing
Adverts coming soon to instagram

2. Adverts coming soon to Instagram
Adverts in Instagram
Adverts will look like an Instagram photo but can be distinguished from user posted content by the word
“Sponsored” which will be displayed on the top right hand corner. Users can give feedback on what they
thought of the on the advert by selecting the “more” button in the bottom right hand corner. It is being
predicted that later down the line, Instagram may introduce the ability to click on the ad and be redirected
to a specified URL where the product or service can be bought, much like in the same way Pinterest
works. This could be extremely beneficial to marketers by increasing conversions and driving direct
website sales.
www.trimaxsolutions.com
Social Media Marketing
Adverts coming soon to instagram

3. Adverts coming soon to Instagram
Instagram targeted adverts
The ads will be tailored specifically to users based on who they follow and like on Instagram as well as
dependent on the information on their Facebook profiles (if they have one) such as their interests. This
enables brands to target their adverts users more likely to be interested in what they are selling and
higher conversions.
www.trimaxsolutions.com
Social Media Marketing
Adverts coming soon to instagram

4. Adverts coming soon to Instagram
Taking advantage of the new Instagram function
Big global brands like Levi’s and PayPal have already been selected to take advantage of the new ad
function. Although those of us not yet able to utilise Instagram ads to our advantage at present, this
could work in our favor. This is the time to monitor how the initially selected brands carry out their
Instagram advertising to see how it works or doesn’t work for them. Being proactive at this stage will
enable your business to develop your own strategy ready for when this facility is available to you,
therefore putting you ahead of the competition.
www.trimaxsolutions.com
Social Media Marketing
Adverts coming soon to instagram

5. Adverts coming soon to Instagram
Speed up with the new Instagram ads
If you are new to Instagram and need to get up to speed with the basics of how it works before the
changes are rolled out globally, you can read more about the basics of Instagram in Trimax Solutions
article A quick guide to Instagram. Contact Trimax Solutions for guidance about setting up and enhancing
your Instagram profile or any other social media platforms. Opt in here to receive our newsletters and
other valuable current information on Internet Marketing and more.
www.trimaxsolutions.com
Social Media Marketing
Adverts coming soon to instagram