Get your complete guide and video to getting started using the LinkedIn Publishing Platform here: http://www.Triblio.com/blog/LinkedIn-Publisher-101 Agenda Meet The Presenters Why LinkedIn Publisher? 3 Steps to Getting Started Advanced LinkedIn Publisher Tips Final Thoughts Meet Brynne Tillman CEO of Social Sales Link Author & Popular LinkedIn Blogger LinkedIn Sales Solutions Channel Partner Named a “Top Social Selling Trainer” by Triblio Meet Jeff Zelaya Head of Sales at Triblio Most Recommended Sales Exec. Under 30 Tech Entrepreneur LinkedIn Speaker In the beginning….the LinkedIn publishing platform was first available to around 500 LinkedIn influencers. Now…the LinkedIn publishing platform is open to all 300 million members. Why Use LinkedIn Publisher? Built in audience & marketing Showcase your thought leadership Grow a following LinkedIn Pulse Search Visibility Increase connections How to get started with LinkedIn Publisher? Step #1: Brainstorm Trending Topic Content Curation Repurpose Blog Posts FAQ How To Tell a Story Influencer Sourced Life Hack Motivational Group Discussions Step #2: Create Title that tells the story Deliver on the promise Educational Insights Use the right keywords Keep it under 3 minutes Choose right visuals Edit, review and edit again LN Etiquette Timing & frequency matter Formatting Step #3: Promote Update your status Use Social Media Email list + Newsletter Email signature LinkedIn Groups LinkedIn Tags Partnerships LinkedIn Pulse Tweak & Repost Advanced LinkedIn Publisher Tips Titles between 40-49 characters 8 Images 1,900 to 2,000 words long 11 year old reading level Create a social media wave Get Likes & Comments Recommend Posts & Bio Tips based on an analysis of the 3,000 most successful LinkedIn Publisher posts see source: http://okdork.com/2014/09/09/linkedin-publishing-success/