The Hidden Numbers Behind Social Media Recruiting
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This presentation was delivered to the Grand River chapter of the HRPAO and discusses how to leverage social media technology to recruit. We walk through a solid answer to the question of "why use social media", and thenfocuses on recruiting numbers and metrics as well as a bit on the tactics one can follow.
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The Hidden Numbers Behind Social Media Recruiting
- 2. There are 3 Ground Rules Disagree Interrupt Share
- 3. What’s all the buzz about? 3 Oct 27, 2011
- 4. 4 Feb 3, 2011
- 5. But how does it compare to other methods?
- 6. Questions to Ask By Channel: • What is the quality of our candidates? • What is the total cost to hire? • What is the average time to hire?
- 7. Next: A Sneak Preview!
- 11. 1 in 11 visitors applied. But… • 1 in 7 social media visitors applied • 100% of social media visitors included social media profiles in their applications • 3 of 3 recent hires via social networks • Hired applicants applied < 7 days
- 12. Are you sold? :)
- 13. Why does this work? People’s social graph is them telling the world who & what influences their decisions.
- 14. Techniques we Followed Re-Tweeting Facebook Sharing Blogging LinkedIn Knowledge Networks Foursquare
- 15. Twitter 1. 8am or 4pm for max re-tweeting1 2. Coordinate re-tweeting 3. Use the phrase “Please ReTweet” 2 4. Include the link to your ad 5. Use hashtags 1 Use http://crowdbooster.com/ to find this out for your own twitter account 2 http://danzarrella.com/infographic-5-scientifically-proven-ways-to-get-more-retweets.html
- 16. Facebook • Share on company walls & groups • Recruiting videos (4x more shareable) • Company photos
- 17. Foursquare • Tips at other locations • Tips and photos about work environment • Find out where candidates frequent
- 18. Knowledge Networks • Build employee’s profiles & reputation • Find people involved in subject matter • E.g. Quora.com, LinkedIn Answers, news.ycombinator.com
- 20. It has never been easier to find and recruit the best people.
- 21. It has never been easier to find and recruit the best people.
- 22. Questions/Comments? Feel free to ask now or later joseph@tribehr.com LinkedIn: http://www.linkedin.com/in/josephfung Twitter: http://www.twitter.com/josephfung
Notas do Editor
- http://www.slideshare.net/amover/linked-in-demographics-and-statistics-2011
- The next few slides will walk you through an infographic that we’ll be releasing next week on our blog.