For the first time ever, there are five generations within the workforce. We're dealing with different motivations, learning styles and expectations. Any employee social media training program needs to start from the perspective of the employee. Your employees will be asking "What's In It For Me" because ultimately, they need to prioritise where they invest their time. After all, they have objectives and targets to reach. So, we've put together 12 reasons why your employees should invest in their personal brands. It's designed to be a resource to help you position your Social Business Program and help employees understand the value of getting involved.

1. 12 Reasons Why
Employees Should Invest
in their Personal Brands
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

2. 1. The World Is Your Oyster
Social Media allows you to expand your network
beyond your physical location. Imagine a group
conversation between connections in South Korea,
Brazil, Germany and New Zealand. Incredible!
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

3. 2. Meet Likeminded
Professionals
Just like meeting someone in person by chance, a
strong personal brand allows the same chances to
occur online. You just need to be involved in
relevant conversations happening online to initiate
these encounters.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

4. 3. Stay Front of Mind
Most people only activate their networks when they
need them but this often yields adhoc results with
limited success. Stay front of mind with your
networks online and manage relationships that
yield long term success.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

5. 4. Learn Something New
Social Networks are full of people with years of
experience. Getting yourself online opens you up to
accessing this knowledge and provides access to
people who want to share their story with you.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

6. 5. Create A Living CV
Developing an online profile on LinkedIn enables
you to produce a living CV – one that is constantly
updated and optimised to reflect the professional
brand you want to create. This makes you
searchable both on Google and LinkedIn.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

7. 6. Create A Good First
Impression
Remember the saying “You never get a second
chance to make a first impression”? Your digital
footprint is often the place where people are
making their first impression of you. Make sure you
start off on the right foot.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

8. 7. Show And Tell
Establishing yourself as the go-to person in your
industry involves showcasing your knowledge and
expertise. Updating your online profile regularly
demonstrates to your network that you are leading
in your professional field.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

9. 8. Build Social Media
Confidence
Developing your personal brand involves you
understanding who you are – when you find your
voice and your network responds positivity, you
build confidence and credibility at the same time.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

10. 9. Opportunity Finds You
When your personal brand is optimised, active
customers, clients, vendors, press and partners,
will find you and reach out. Let opportunities
come find you – adopt an inbound approach to
business.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

11. 10. Be an Apple in A Bowl
Full Of Oranges
Social networks are boasting record figures of
signups (2 new members joining Linkedin every
second) and getting your profile right is essential
for becoming a stand out connection.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

12. 11. Turn the Tide
Developing your professional brand can help you
create influence within your company. Connecting
with fellow employees you don’t often meet in
person, can expand your ability to positively
change things within your company.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact

13. 12. Change the World
Whether you are passionate about improving the
way your company runs, working on a new
technology to improve lives or simply want to help
those in most need, it’s time to develop your
professional brand to meet more people, learn
more and ultimately create Impact.
www.tribalimpact.com | hello@tribalimpact.com | @TribalImpact