1. SOCIAL MEDIA
#lynndebate goes social

2. TUMBLR
http://lynndebate.tumblr.com

3. TUMBLR ARCHIVE
#lynndebate

4. FACEBOOK
Impressions spiked from 86,579 to 934,258

5. INSTAGRAM
1,400 + #lynndebate photos

6. • #lynndebate was trending top 3 nationwide and top 5 worldwide
TWITTER

7. TWITTER

9. FOURSQUARE
Volunteer Headquarters & “Red, White and View”

10. FLICKR
http://debate2012.lynn.edu/photos
2000 + photos

11. Google +
Hosted 4 hangouts

12. YouTube
http://debate2012.lynn.edu/videos
1 hour of edited footage & 49 videos

13. PR CAMPAIGN
• Google StreetView
• Social Media Lounge
• Worked with Google, foursquare and
Twitter directly

14. NATIONAL MEDIA COVERAGE
3,500 + media on campus

15. INSIDE THE FENCE
5 CPD Media Tours

16. STAGED MEDIA & WEEKEND EVENT

17. AWARDS
#lynndebate Social Media Campaign
• AVA Digital Platinum Award from the Association of Marketing and Communication
Professionals (AMCP) for the best Digital Marketing / Social Campaign, Feb. 2013
• Council for Advancement and Support of Education (CASE) District III grand award for
the best Electronic / Digital Social Media Strategy and Execution, Feb. 2013
• Gold Coast Public Relations Council (GCPRC) Bernays Award for the best Online
Campaign, Jan. 2013
Lynn University 2012 Presidential Debate PR Campaign
• Gold Coast Public Relations Council (GCPRC) Bernays Award for the best PR
Campaign by a Large Company or Firm, Jan.2013