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Money and the Internet
- 1. How the internet makes money from you (and how you can make money from the internet)
- 2. Part 1: How the internet makes money from you
- 4. Books
- 5. In 2007 in the UK: 118,602 new books published 758,125 older books still for sale
- 6. The internet enables the market to find the books
- 7. Turnover: $19.166 billion Net Profit: $645 million
- 9. Auction site
- 10. International bazaar of tat
- 11. eBay helps you find the person who wants your tat – for a fee
- 12. Turnover: $8.46 billion Loss: $348 million
- 14. Search engine
- 15. And email. And news groups. And news reader. And photos. And maps. And videos. And the rest.
- 16. People like to be able to find stuff
- 17. Google's method was better than any other
- 18. No barrier to using Google means a huge audience
- 19. A huge audience is attractive to advertisers
- 20. Google is the biggest seller of small ads ever seen
- 21. Turnover: $21.796 billion Net Profit: $4.227 billion
- 22. And 20,000 employees That's over $1,000,000 in turnover for each employee
- 23. Do it best or Do it first (Preferably both)
- 24. A massive market can make the uneconomic profitable
- 25. The internet offers: Volume and Reach (You don't need both)
- 26. Part 2: How you can make money from the internet
- 27. Option 1: Do it first Do it better
- 28. Invent the next big thing (This is quite hard to do)
- 29. Option 2: Find an under- served market
- 30. Find your niche
- 31. Find a product “ Affiliate marketing”
- 32. Put up a sales page
- 33. Promote it
- 34. Promotion the cheap way
- 35. Social media - blogging - commenting - extra sites - articles - forums - social networking - Twitter
- 36. Raising your profile on Google Search
- 37. This will take a lot of time This will take a lot of knowledge
- 38. Promotion the quick way
- 39. Pay Per Click - buy traffic - Google AdWords - tools to identify good keywords - information searches vs buying searches
- 40. Pay to bring your site to the market's attention
- 41. This will take a lot of money If you get it wrong, you're out of pocket
- 42. Option 3: Create your own product
- 43. Product that can be delivered digitally - e-book - audio - video
- 44. Make it available to affiliates The problem of reaching the market is no longer yours
- 45. But you do need to create a product...
- 46. Speaking of which... You all have a major advantage
- 47. You can code
- 49. By the end of March, 37 million of these were sold (iPhone and iPod Touch combined)
- 50. Apple COO Tim Cook: The iPod touch is "a runaway hit" whose success is "clearly driven by the App Store."
- 51. 1 billionth app sold last month
- 52. Buy an Apple. Register as a developer. Code. Sell.
- 53. Flickr images http://www.flickr.com/photos/ktheory/21905281/ http://www.flickr.com/photos/yourdon/3059450003/ http://www.flickr.com/photos/deadling/2228744677/ http://www.flickr.com/photos/mcmorgan/2975104329/ http://www.flickr.com/photos/judith-angharad/2325354952/ http://www.flickr.com/photos/racecarphotos/2865296496/ http://www.flickr.com/photos/soldiersmediacenter/3364818319/ http://www.flickr.com/photos/shazbot/1639273/ http://www.flickr.com/photos/jaqian/346525494/ http://www.flickr.com/photos/komunews/2061351199/ http://www.flickr.com/photos/jamespaullong/281535082/ http://www.flickr.com/photos/compassionateeye/2868595873/ http://www.flickr.com/photos/yomanimus/102798907/ http://www.flickr.com/photos/lifeontheedge/279888237/ http://www.flickr.com/photos/shooz/3097784/ http://www.flickr.com/photos/bcmom/218118754/