It's far too easy to drift through life and internet marketing without a plan. Setting priorities for the things on your to-do list and actually to-doing them helps. A lot.
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Setting Priorities and Using To-Do Lists in your Internet Marketing
1. Priorities & To Do Lists
When you’re your own boss, it can be awkward knowing what to
prioritise.
There almost certainly aren’t enough hours in the day to do
everything, especially when you’re not just the boss but the sole
employee of your business.
So how can you make sure that the important stuff gets done?
Preferably on time!
2. Priorities & To Do Lists
To-do lists are one option.
Personally, I don’t like them as – for me at least – I find that more
things appear on them than get crossed off.
The lists can be good for making sure that small things happen.
But for major items, I find that they’re less useful.
3. Priorities & To Do Lists
One way to get over that is to have a relatively short list of things
that need to get done – revamp your website, create more content,
do some promotion, that kind of thing – and then have a separate
“do this today” list that has shorter tasks that can actually be
completed today.
So if your main task was creating content, you might decide to split
it down like this:
4. Priorities & To Do Lists
● Decide on topics (remembering not to use that as an excuse to
procrastinate)
● Pick one of those topics and decide on some sub-topics
● Write content for a specific amount of time, even if the piece isn’t
finished in that time
● Stop writing mid sentence, mid paragraph. This is a technique I
learned recently and it works because our minds generally hate
things that are incomplete. Stopping part way (as if the buzzer
has gone off on that quiz show you used to watch) accomplishes
this neatly.
5. Priorities & To Do Lists
You can do the same kind of list for any big task on your to-do list
because every big task is just an amalgamation of lots of smaller
tasks.
So you could have a “master” to-do list, pick an item from it and
work on that for a few days (or weeks) until it’s finished.
6. Priorities & To Do Lists
One snag a lot of people find is working out the priority of the
things on their list.
It’s tempting to mark everything as a number one priority. But when
you do that, the effect is for nothing to stand out and (assuming
you’re human) there’s a good chance you’ll pick off the easier tasks
first.
After all, you’ve marked them as top priority so they must be
important.
7. Priorities & To Do Lists
Using an Important/Urgent matrix can help overcome that.
Split a piece of paper into 4 segments so that it looks as though
you’ve drawn a giant + sign on it.
Label the top columns Urgent & Not Urgent.
Label the side rows Important & Not Important.
8. Priorities & To Do Lists
Then assign your to-do list tasks to one of the boxes.
Get this as right as you can but go with your first instinct on each
task.
You’ve then got your priority list.
Anything in the Urgent Important box is high priority.
Anything in the Not Urgent, Not Important box can safely be left
undone, maybe forever.
9. Priorities & To Do Lists
Another way some people sort out their priorities is to pick just one
thing to focus on – for the day or the week or until it’s finished.
It’s not something I’ve personally used but I know quite a few
people who do use it very successfully.
There’s a book called “The One Thing” that goes into the idea in a
lot more depth. Check it out on Amazon and use the Look Inside
feature to decide whether it’s an idea that will work for you.
10. Priorities & To Do Lists
The big thing with all these methods is to actually do something.
It’s all well and good having a list of things to do.
But if that’s all it is – a list, quietly nagging you somewhere – then
it’s not much use.
11. Priorities & To Do Lists
It’s far better to take action on your list.
Set aside some time each day to work on your internet marketing
business.
Even something as seemingly small as an hour a day can work
nicely. Especially if it’s focussed.
It’s generally thought that a lot of people who work 8 hours a day in
offices don’t actually spend much more time than that on
productive work.
12. Priorities & To Do Lists
Meetings, reports, checking & answering emails and all the other
things that happen in office life take up most of their time.
So even if an hour seems far too short a time to make a difference,
do it regularly and you’ll be pleasantly surprised how much it
mounts up.
13. Priorities & To Do Lists
For instance, if I spend an hour on my internet marketing I could:
● Write upwards of 1,000 words of content – do that for 4 or 5 days
and you’ve got some massive content
● Create a slide show video like this one – it takes me maybe 40
minutes to write the content, 10 to record it and another 10 to
upload it & do all the behind the scenes tasks to get it live
● Add useful replies to forums and Facebook groups (taking care
not to get side-tracked and think you’re being productive when
you’re not)
● Outsource some simple tasks on Fiverr to get them off the main
to-do list
14. Priorities & To Do Lists
So spend a bit of time on your to-do lists and prioritising them in a
way that works for you.
Then make sure you do the really important part – actually doing
something towards your internet marketing business.
You can have all the plans and ideas in the world but if they stay as
that, you’re no further ahead.
15. Priorities & To Do Lists
Do something.
Even if it’s not perfect (it never will be perfect anyway)
And if you’d like more practical, real world help with your internet
marketing, join my list by clicking this link.