How to put you Facebook Marketing Strategy on Autopilot

1

Social Media Just got easier
August 2012
Trevor Durrbaum

Trevor Durrbaum Media 2.0

Social Media Just got easier 2

We've all heard the lines:

You need social media to make money over and
over again

Social media is huge, that's where people spend
time and the stats prove it.

All you need to do is set-up a Fan Page, create
great content, run a contest or two and before
you know it you rolling in cash!

Trevor Durrbaum Media 2.0 www.reviewengineroilaunch.com/order


However – Before you realise it you have spent
a pile of cash and you have nothing to show
for it.

ROI is down the toilet



You know that your business needs to leverage
Facebook

But how do you get an ROI on the time and
money spent managing it?



You can tap into a nearly endless source
of automatically converting leads

Not to good to be true

Not a loophole or gimmick

No need to learn more strategies



What would it mean to your business to
generate an extra 50% - 70% revenue
next month?

How about doubling what you bring in
now?

This can be done and has been done over
and over again – there is proof!



You've been told that Facebook is overflowing
with opportunity

Spend you time getting likes

Create a ton of content as part of your social
media strategy.

Stay the course, keep on top of it and eventually
you will see result and get customers



What you actually want is something simple

Something that will take what you already do
best and automatically generate great content

Something that will then spread the word to
generate revenue for you.

You want something reliable and that works,
so you can see ROI on time you put into social
media.



Here's Amazon's story:

Amazon's “secret weapon” was.... Reviews

Amazon encouraged all workers to write
at least 10 reviews per week.

Now, Amazon has outsourced the writing of
reviews to millions of unpaid citizens!



So why do people want to write reviews?

Self expression

Enjoyment

Wanting to share what they've liked with
others!



No other form of advertising is more powerful
and effective that what is generated by reviews!

Otherwise known as “Earned Media”

Definition of Earned Media:

Viral publicity that creates a buzz around a
product, service or brand



Because of the internet and social media you
can tap into this gold mine of advertising without
lifting a finger!

Best of all it's completely free......



Nielsen's internet survey of over 28 000
respondents shows:

92% of respondents trust earned media such
as reviews and recommendations from friends
and family.

Less than 33% trust paid advertising

9 out of 10 consumers trust reviews to make
purchasing decisions, which compares to 3 out of
10 who trust paid advertising such as TV,
radio and banner ads


I will show you:

How everything you have been taught about
social media is completely wrong

A concept that costs less in terms of time,
complication and money than what you doing
now



You have been told that money on Facebook
gets made by generating time consuming
content and spending energy and focus engaging
your audience.

I'm saying real money is tapping into earned
media like referrals and reviews.

Earned media is the new SEO!



If you do not leverage earned media you will
simply not be seen!

Earned media is free and the fastest path to:

Credibility

Brand loyalty

Bottom line sales.



I will show you how to tap into a system that
would automatically get you real positive reviews
about your products and services.

PLUS

Automatically generate the best kind of content
for your business



9 out of 10 people trust earned media, like peer
reviews, which causes them to buy

So if earned media converts so well, why not get
more of it?

I will teach you how to drive:

Revenue

Referrals

Brand Positioning

Using 4 Earned Media Accelerators


The 4 Earned Media Accelerators are:
C – Celebrity like branding

O – Optimize your page

O – Over deliver every time

L – Leverage “Fan Reviews” on Autopilot



Celebrity Like Branding:
Ensure branding is congruent across various media,
eg. Facebook, website and business cards

Clear and simple statement on “what is in it for
them”



Celebrity Like Branding:
Money Equation:

Who you are

Who do you help

How do you help them

Anchor client:

Instant credibility

Ability to “Network up”

Lead Generation



Over deliver every time
Do something they were not expecting - Could be
something as simple as a welcome call

Give away a bonus

Plain and simple good customer service



Leverage “Fan Reviews” on autopilot
Add App to Facebook page
Ask for reviews
Features

Generates viral word of mouth

Creates valuable content

Promotes your social links

Virally agree and comment on reviews

Display your reviews on your website -
further social proof



The full coaching program can be ordered by
clicking HERE

Alternatively for individual consulting please use
the contact details below

Contact Details:

Trevor Durrbaum
Email: trevor@reviewengineroilaunch.com
Mobile: +27 (0)82 686 0270
URL: TrevorsFanPage.com


How to put you Facebook Marketing Strategy on Autopilot

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How to put you Facebook Marketing Strategy on Autopilot